Our clients and partners are at the heart of all that we do. Our experts combine passion and creativity with world-class industry and product knowledge to deliver relevant insights that matter for your business. Learn more about our newly expanded ASEAN team of regional experts!
7 Sep 2017, Sofitel Mumbai, India
Organized by the European Society for Opinion and Marketing Research (ESOMAR), the ESOMAR Asia Pacific Conference 2017 concluded on May 19 in Shanghai.
Smart connected major domestic appliances (MDA) like washing machines, dishwashers and tumble dryers are winning over Connected Consumers globally. Discover more about sales of smart MDA with our infographic.
GfK’s latest Tech Trends report highlights the five key technology trends that will have the potential to significantly impact consumers’ lives this year.
Demand for various big ticket household electronics and appliances surged significantly in the Philippines last year. According to recent findings by GfK, flat screen TVs, refrigerators, air conditioners and washing machines garnered the highest share of Filipinos’ wallets when it comes spending in this category of household products.
Consumers are ready for a compelling mobile payment experience - and less loyal than ever before! Download our infographic and get the latest trends.
Explore the different groups by income, age, and gender across 17 countries in our full report.
Rising consumer sophistication in Asia Pacific is contributing to the positive sales trends of the major domestic appliances sector in the region. From February 2016 to January 2017, a total of USD11.13 billion worth of air conditioners, washing machines and refrigerators were sold in 12 key markets in APAC, representing a 5 per cent growth as compared to the same period in 2015.
GfK, in partnership with the UXalliance, will host the 12th UX Masterclass at the InterContinental Puxi in Shanghai on April 20. UX Masterclass is a flagship event of the UXalliance, an international network of 25 UX firms from around the world. This annual conference brings together experts and thought leaders in the fields of user experience (UX), innovation and market research to share knowledge and best practices.
The pace of change driven by new technologies never slows. For our latest thinking on how five key trends will impact Connected Consumers now and next, explore our full Tech Trends 2017 report
Nearly 60 percent of the online population across 17 countries read books either daily or at least once a week. China has highest percentage of “every day” book readers. Netherlands and South Korea tie for the highest percentage who say they never read books. Women are more likely to be avid book readers than men.