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  • Southeast Asian households continue to trade up their major domestic appliances
    • 09/07/16
    • Home Appliances
    • Point of Sales Tracking
    • Singapore
    • English

    Southeast Asian households continue to trade up their major domestic appliances

    Rising affluence and consumer sophistication in developing Southeast Asia is contributing to the positive sales trends of the major domestic appliances sector in this region. In the last 12 months period from July 2015 to June 2016, over 20 million air conditioners, washing machines and refrigerators valued at over USD 6 billion were sold in seven key SEA markets—representing 2.9 and 1.9 percent sales units and value growth respectively compared to the same period a year ago.

  • Overall size and layout, and storage space are most desired home improvement areas for APAC consumers
    • 08/23/16
    • Home and Living
    • Consumer Life
    • Singapore
    • English

    Overall size and layout, and storage space are most desired home improvement areas for APAC consumers

    When it comes to what aspect of their home people would most like to improve, nearly two in every five across Asia Pacific would most like to change the overall size and layout/dimensions of their homes, if they could.

  • Understand the habits of connected consumers in Asia Pacific
    • 08/04/16
    • Digital Market Intelligence
    • Connected Consumer
    • Singapore
    • English

    Understand the habits of connected consumers in Asia Pacific

    Mobile internet access is increasingly becoming not just the first option, but also the preferred way for a large proportion of the online population across Asia Pacific to get connected. In fact, accessing the internet via the smartphone has become a daily activity for over 80 percent of some of the region‘s connected population. What are their media habits and what do they do on their smartphones? How are they engaging their favourite brands online?

  • The Connected Consumer | Singapore - Connected Consumer 2016
    • 08/03/16
    • Technology
    • Connected Consumer
    • Singapore
    • English

    The Connected Consumer | Singapore - Connected Consumer 2016

    Technology plays a role on how consumers behave and interact with brands. Today’s consumers’ are more connected now than ever before. New dimensions of consumer values like freedom, creativity, adventure and learning are driving change and brand owners need to tap into these. 

  • The Connected Consumer
    • 08/03/16
    • Technology
    • Digital Market Intelligence
    • Social Media Intelligence Center
    • Connected Consumer
    • Singapore
    • English

    The Connected Consumer

    Consumers are more connected than ever before. The explosion of the internet and proliferation of digital technologies have raised connectivity to a whole new level. Today's savvy consumers are no longer content with the traditional relationship they have with the brands they consume. Faced with a constantly evolving retail, technology and digital landscape, it is imperative that brand marketers and advertisers master the art of thriving and surviving in a new world where the lines between the physical and digital self are vanishing.  

  • Connecting to Consumers via their Social Worlds | Singapore - Connected Consumer 2016
    • 08/03/16
    • Technology
    • Social Media Intelligence Center
    • Connected Consumer
    • Singapore
    • English

    Connecting to Consumers via their Social Worlds | Singapore - Connected Consumer 2016

    The reach of social media is far and wide: influencing, inspiring and empowering consumers like never before . People connect with not just their friends and families, but also indirectly with everyone else who are connected with them! Social media allows them to speak not merely in words, but even in pictures and videos today.Understanding social media and social networking is crucial for brands in order to know how they can.

  • The Changing Technology World | Singapore - Connected Consumer 2016
    • 08/03/16
    • Technology
    • Digital Market Intelligence
    • Connected Consumer
    • Singapore
    • English

    The Changing Technology World | Singapore - Connected Consumer 2016

    Growth of mobiles, wearable's and IOT are changing the face of tech and how people with and interact with the world of tomorrow. Besides mobile, newer technologies like VR/AR and smart homes will impact how brands connect with tomorrows customers. 

  • Decoding Asia’s Connected Consumers | Singapore - Connected Consumer 2016
    • 08/03/16
    • Technology
    • Connected Consumer
    • Singapore
    • English

    Decoding Asia’s Connected Consumers | Singapore - Connected Consumer 2016

    Mobile is connecting the world like never before. It is slowly becoming the most effective medium out there today as it provides unparalleled reach and engagement. How companies use  this medium via new the platforms being made available everyday will guide a lot of brand building for tomorrow. 

  • Connected Journeys in a Digital World | Singapore - Connected Consumer 2016
    • 08/03/16
    • Media and Entertainment
    • Technology
    • Digital Market Intelligence
    • Connected Consumer
    • Singapore
    • English

    Connected Journeys in a Digital World | Singapore - Connected Consumer 2016

    Digitisation and mobile connectivity are altering the retail landscape by changing the way consumers research, shop and even pay for products. Mobile is changing this path to purchase  in ways never seen before and brands need to be with the customers at the right moments and influence their think at every point on this journey.

  • Over four in five APAC online consumers access the internet daily on their smartphones: GfK
    • 07/13/16
    • Connected Consumer
    • Singapore
    • English

    Over four in five APAC online consumers access the internet daily on their smartphones: GfK

    With the escalating penetration of smartphones and improving internet infrastructure across APAC, the mobile device has become consumers’ primary gateway to the internet.

  • Rising demand for imported cars drives sales of bigger rims car tires in Taipei
    • 07/05/16
    • Automotive
    • GfK & tire retail tracking
    • Singapore
    • English

    Rising demand for imported cars drives sales of bigger rims car tires in Taipei

    The mounting preference for imported cars by Taiwanese consumers has been helping to propel the sales of larger passenger car tires in Taipei in the past one year. GfK point of sales tracking of replacement car tires in this region reported nearly 8 percent sales volume growth for above 16 inch car tires in January to May this year when compared against the same period last year.

  • Almost all car owners in Myanmar bought a used car: GfK
    • 06/28/16
    • Automotive
    • Singapore
    • English

    Almost all car owners in Myanmar bought a used car: GfK

     With the opening up of the Myanmar economy, automotive is one of the many industries significantly impacted by new government regulations as rising car ownership is driving rapid developments in the sector’s infrastructure and related markets.

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