The global automotive industry is facing change on two fronts: a shifting industry landscape of emerging markets and increasing environmental regulations, and evolving consumer behavior and expectations.
To remain competitive, automotive manufacturers and retailers need industry insights that provide clear direction on today’s markets and the consumer demands of tomorrow.
Our automotive market research experts deliver smart insights across all areas: From optimizing new concepts and product design (for example through car clinics), identifying precise actions to improve car brand perception or experiences, to tracking automotive aftersales.
Deutsche Automobil Treuhand GmbH (DAT) and the market research company GfK are cooperating in the field of vehicle data. The aim of the cooperation is to create new products for various stakeholders in the automotive industry, as well as for end consumers. For the first time, this cooperation will enable the two market research companies to offer vehicle data over the entire life cycle of a vehicle. Data will consist of vehicle information prior to market introduction, data regarding configuration of new vehicles, valuations for used cars, repair cost calculations, and data on vehicle recycling.
The cooperation between both companies shall initially cover four fields:
New cars, used cars, fleet business, after-sales retail.