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Trends and Forecasting

Trends and Forecasting

Today’s speed to market of new offerings and shortening product lifecycles place a unique pressure on businesses to stay ahead.  Consumer purchasing behavior is shifting more rapidly than ever.

To succeed, businesses need accurate sales forecasts -- based on robust analysis -- and the most up-to-date purchasing and market trends.

We deliver detailed forecasts of consumer demand for technology devices, as well as global technology market trends. 

Our forecasts are built using the world’s largest sample of point of sales data, combined with our global expertise and local knowledge. This combination provides our clients uniquely granular and timely forecasts of future demand – forecasting what products consumers will purchase, in what volume, at what price, and where.  

Forecasting for investors and capital markets

Institutional investors face pressure to perform. To succeed, businesses need visibility to significant trends at the earliest stage(s). Businesses need to acquire reliable and compliant information on where to invest. 

We provide investors with robust forecasts using the world’s largest sample of point of sales data. We predict and document turning points in consumer demand, providing regular, detailed company analyses on technology hardware, semiconductor and consumer durable companies. 

Our forecasts allow investors to make successful recommendations backed up by credible and compliant sources.

Latest insights

Here you can find the latest insights for Trends and Forecasting industry. View all insights

    • 03/24/16
    • Financial Services
    • Trends and Forecasting
    • Sweden
    • English

    Global risks dampen economic outlook

    The overall optimism of German consumers has lessened somewhat in March. The overall index is forecasting 9.4 points for April following 9.5 points in March. Both economic and income expectations as well as propensity to buy suffer losses.
    • 03/17/16
    • Press
    • Technology
    • Market Opportunities and Innovation
    • Point of Sales Tracking
    • Retail Analytics
    • Trends and Forecasting
    • Sweden
    • English

    GfK wins Best Analyst at 2016 PCR Awards

    London, March 11, 2016 - GfK has been awarded the title of “Best Analyst” at the PCR 2016 awards that were held in London this month to celebrate the finest within the UK's PC and technology industry.
    • 03/17/16
    • Press
    • Trends and Forecasting
    • Sweden
    • English

    Top 3 most important corporate responsibilities, according to consumers

    Consumers say companies should focus on providing good jobs, good quality products and being environmental.
    • 03/02/16
    • Technology
    • Consumer Goods
    • Trends and Forecasting
    • Sweden
    • English

    Global smartphone sales hit a quarterly high in Q4 2015

    Global smartphone demand hit 368m units in Q4 2015, up 14 percent quarter-on-quarter and up six percent year-on-year.
Contact us
Claus Lassen
Denmark
+45 2041 9937
General