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  • Q4 2015: A successful year end for the Western European Technical Consumer Goods market
    • 02/26/16
    • Press
    • Retail
    • Point of Sales Tracking
    • TEMAX
    • Sweden
    • English

    Q4 2015: A successful year end for the Western European Technical Consumer Goods market

    Results for GfK TEMAX® Western Europe for the fourth quarter of 2015

  • Virtual interactions ‘as good as being there’ for nearly a quarter of online consumers
    • 02/25/16
    • Press
    • Technology
    • Consumer Goods
    • Brand and Customer Experience
    • Digital Market Intelligence
    • Trends and Forecasting
    • Sweden
    • English

    Virtual interactions ‘as good as being there’ for nearly a quarter of online consumers

    A 22-country GfK survey show that just under a quarter (23 percent) of online consumers agree1 that virtual interactions with people and places can be as good as being there in person. This compares to just 15 percent who disagree1

  • Income prospects are improving
    • 02/25/16
    • Public Services
    • Trends and Forecasting
    • Sweden
    • English

    Income prospects are improving

    Overall, consumer confidence improved slightly in February. For March, the overall indicator is forecasting 9.5 points in comparison to 9.4 points in February. There is a noticeable rise in income expectations but hardly any change in the economic outlook. The propensity to buy remains stable.

  • GfK drives its global digitalization through acquisition of digital panel specialist Netquest
    • 02/05/16
    • Mergers and Acquisitions
    • Press
    • Consumer Panels
    • Digital Market Intelligence
    • Sweden
    • English

    GfK drives its global digitalization through acquisition of digital panel specialist Netquest

    GfK has acquired Netquest, the leading access panel provider with strong presence in Spain, Portugal and Latin America.

  • Brazil and Argentina in top half of ‘most admired’ national brands
    • 02/04/16
    • Press
    • Public Services
    • Travel and Hospitality
    • Brand and Customer Experience
    • Sweden
    • English

    Brazil and Argentina in top half of ‘most admired’ national brands

    Brazil climbs ahead of Greece, widening lead over Argentina. Russia, China and Singapore push Argentina down to the very edge of the top half. Mexico overtaken by Czech Republic and India.

  • European consumer climate improves significantly at the end of the year
    • 02/03/16
    • Press
    • Retail
    • Sweden
    • English

    European consumer climate improves significantly at the end of the year

    Findings of the GfK Consumer Climate Europe study for the fourth quarter of 2015

  • Explore the Connected Consumer
    • 01/31/16
    • Connected Consumer
    • Sweden
    • English

    Explore the Connected Consumer

    It’s time to think differently. Today’s consumers are harnessing technology to reinvent themselves, their lives and their communities. They are changing the existing value system. Connected Consumers embrace freedom, acceleration and intimacy.

  • GfK returns to organic growth in 2015
    • 01/29/16
    • Press
    • Investors
    • Sweden
    • English

    GfK returns to organic growth in 2015

    Sales increase by 1.1 percent in organic terms
    Sales rise by 6.3 percent compared with the previous year to approximately €1,544 million
    Adjusted operating income increases by €9 million to approximately €188 million
    Margin of 12.1 percent (previous year: 12.3 percent)

  • People average 4 hours a week on personal grooming. What motivates them?
    • 01/27/16
    • Press
    • Fashion and Lifestyle
    • Consumer Goods
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Sweden
    • English

    People average 4 hours a week on personal grooming. What motivates them?

    Women spend an average of almost five hours a week on personal grooming (bathing, shaving, dressing, hair, make-up), while men spend just over three hours. What motivates people to try to look their best?

  • Fashion Talk January 2016
    • 01/22/16
    • Fashion and Lifestyle
    • Sweden
    • English

    Fashion Talk January 2016

    In this issue we would like to present you some pioneering shop concepts from our trend scouts for the German fashion retail industry as well as show you how we, on the basis of our study, can work with you to develop a customized Future Fashion Shop concept for your company.

  • Focus on trends: A turn of the seasons or a turning point in time?
    • 01/21/16
    • Fashion and Lifestyle
    • Sweden
    • English

    Focus on trends: A turn of the seasons or a turning point in time?

    As a trend analyst, I particularly value the campaign photos published by major international brands such as Prada, Gucci and Dolce & Gabbana.

  • Future fashion retail
    • 01/21/16
    • Fashion and Lifestyle
    • Sweden
    • English

    Future fashion retail

    Baseline study on the future of fashion retail in Germany.

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