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  • Consumer Confidence stalls at zero
    • 03/31/16
    • Press
    • Financial Services
    • Consumer Goods
    • Sweden
    • English

    Consumer Confidence stalls at zero

    Do Brexit jitters explain 18-point fall since March 2015 in sentiment over future prospects for general economy?

    GfK’s long-running Consumer Confidence Index remained at zero in March. 

  • Global risks dampen economic outlook
    • 03/24/16
    • Financial Services
    • Trends and Forecasting
    • Sweden
    • English

    Global risks dampen economic outlook

    The overall optimism of German consumers has lessened somewhat in March. The overall index is forecasting 9.4 points for April following 9.5 points in March. Both economic and income expectations as well as propensity to buy suffer losses.

  • GfK and Eyeota announce partnership
    • 03/23/16
    • Press
    • Sweden
    • English

    GfK and Eyeota announce partnership

    Eyeota – the global leader for local audience data – and GfK, one of the world’s leading market research organizations, have formed a partnership.

  • GfK increases sales and profit
    • 03/18/16
    • Press
    • HQ financials
    • Investors
    • Sweden
    • English

    GfK increases sales and profit

    GfK has achieved a sales growth of 6.2 percent in 2015, despite a stagnating market environment.

  • GfK wins Best Analyst at 2016 PCR Awards
    • 03/17/16
    • Press
    • Technology
    • Market Opportunities and Innovation
    • Point of Sales Tracking
    • Point of Sales Analytics
    • Trends and Forecasting
    • Sweden
    • English

    GfK wins Best Analyst at 2016 PCR Awards

    London, March 11, 2016 - GfK has been awarded the title of “Best Analyst” at the PCR 2016 awards that were held in London this month to celebrate the finest within the UK's PC and technology industry.

  • Top 3 most important corporate responsibilities, according to consumers
    • 03/17/16
    • Press
    • Trends and Forecasting
    • Sweden
    • English

    Top 3 most important corporate responsibilities, according to consumers

    Consumers say companies should focus on providing good jobs, good quality products and being environmental.

  • GfK and Nielsen in discussions to jointly launch Brazil's first cross-media advertising campaign measurement
    • 03/15/16
    • Press
    • Media and Entertainment
    • Media Measurement
    • Sweden
    • English

    GfK and Nielsen in discussions to jointly launch Brazil's first cross-media advertising campaign measurement

    GfK and Nielsen announce that they are in discussions to develop a set of services for advertisers, agencies and media groups...

  • Welcome to the world of the Connected Consumer
    • 03/08/16
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Consumer Goods
    • Shopper
    • Sweden
    • English

    Welcome to the world of the Connected Consumer

    It's time to think differently. Today's consumers are harnessing technology to reinvent themselves, their lives and their communities. They are changing the existing value system. Connected Consumers embrace freedom, acceleration and intimacy. Are you ready? The future is now.

  • GfK launches new geomarketing software "RegioGraph 2016"
    • 03/08/16
    • Geomarketing
    • RegioGraph
    • Sweden
    • English

    GfK launches new geomarketing software "RegioGraph 2016"

    GfK will release the latest version of the geomarketing software RegioGraph along with up-to-date maps and market data on March 24. RegioGraph 2016 gives users the ability to access map analyses online with a Web viewer, geocode IP addresses and import address data more quickly. RegioGraph is a powerful, easy-to-use software solution for location intelligence applications ranging from market and target group analyses to sales territory planning and optimization and expansion planning.

  • GfK strengthens One GfK with new lead in North America
    • 03/02/16
    • Press
    • Sweden
    • English

    GfK strengthens One GfK with new lead in North America

    GfK is further developing the setup of the North America business effective March 3, 2016. The business currently consists of two separate sectors, but these are being more closely combined under the One GfK strategy. The result will enable GfK to offer its range of services in North America in a more integrated manner. Gary Cofer is announced as the new lead for the joint North America business.

  • Global smartphone sales hit a quarterly high in Q4 2015
    • 03/02/16
    • Technology
    • Consumer Goods
    • Trends and Forecasting
    • Sweden
    • English

    Global smartphone sales hit a quarterly high in Q4 2015

    Global smartphone demand hit 368m units in Q4 2015, up 14 percent quarter-on-quarter and up six percent year-on-year.

  • GfK Supervisory Board seeks damages from two former management board members
    • 03/01/16
    • Press
    • Sweden
    • English

    GfK Supervisory Board seeks damages from two former management board members

    Following media enquiries, GfK confirms that, represented by the Supervisory Board, it has initiated civil proceedings against two former management board members.

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