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  • Latin Americans, Italians and Chinese most frequently entertain guests at home, of 17 nations
    • 07/27/17
    • Home Appliances
    • Retail
    • Consumer Goods
    • FMCG
    • Home and Living
    • Trends and Forecasting
    • Global Study
    • Sweden
    • English

    Latin Americans, Italians and Chinese most frequently entertain guests at home, of 17 nations

    A quarter of people entertain guests in their home either daily or weekly, and a further third entertain monthly, according to an online survey across 17 countries conducted by global researchers, GfK. Less than one in ten say that they never entertain guests in their home.

  • Tech Trends 2017 Vol. 2: Latest technologies and a growing 5G trend
    • 07/10/17
    • Technology
    • Connected Consumer
    • Sweden
    • English

    Tech Trends 2017 Vol. 2: Latest technologies and a growing 5G trend

    We thought it was time to take another look at the hottest technologies impacting consumers’ lives and talk about a brand new trend which is set to transform today’s global industries and businesses.

  • 90% of consumers have purchased convenience in the last year, and the sector faces the biggest change ever but what does this mean for your brand?
    • 06/02/17
    • Consumer Goods
    • Sweden
    • English

    90% of consumers have purchased convenience in the last year, and the sector faces the biggest change ever but what does this mean for your brand?

    To keep up with the increased stress and pressure in society, households choose to simplify life, wherever possible. The trend is clear; we are facing a change in consumer behaviour, and we are not only eating out to a higher extent, but we are also facing a real boom in the e-commerce of groceries. Convenience purchases increase, not only in the convenience stores itself, but indeed also in grocery channels, restaurants, and petrol stations, as well as within the new trend with home deliveries from restaurants.

    The consequence of this changed behaviour is that households reduce their traditional consumption in the FMCG market. With nine out of ten consumers having purchased convenience during the past year, the sector is now becoming more important than ever and it is crucial to understand this change, and growth in consumption, otherwise you risk being left behind in favour of other market players.   

    GfK now presents the Convenience Tracker, in a remastered version with both a broader and deepened focus.

    The report helps you understand questions such as:

    • What drives the purchase of convenience items, and which is the primary purchase channel for your specific category?
    • Which categories or segments are purchased in combination with your category/brand?
    • Who is the convenience shopper and what are the differences in attitudes and behaviour, between female and male, based on profiles for various channels and categories?
    • What are the driving forces behind customers’ various purchase occasions?

    For more information please contact Mattias.Fridh@gfk.com

  • Putting your performance in perspective: GfK Consumer Wallet
    • 05/16/17
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • Consumer Panels
    • Sweden
    • English

    Putting your performance in perspective: GfK Consumer Wallet

    Understand and meet the evolving needs of your customers is key to connect and create a loyal relationship with them. Consumer Wallet will give you the opportunity to track your business performance as well as your competitors over time, you'll be able to identify and understand the growth drivers like number of customers, how often they buy or the average purchase value.#

  • Massor av spontana klädinköp
    • 05/03/17
    • Fashion and Lifestyle
    • Retail
    • Sweden
    • English

    Massor av spontana klädinköp

    54% av alla klädinköp är oplanerade!

    Detta betyder en fantastisk möjlighet att påverka till köp! Men också omvänt att kanaler med hög andel spontana inköp har en större osäkerhet i sin omsättning. En hög andel spontanköp kan tolkas som att en stor andel av klädförsäljningen är känslobaserad och sker endast genom bra butiksarbete.

  • Five Tech Trends you can’t afford to ignore in 2017
    • 03/01/17
    • Connected Consumer
    • Tech Trends
    • Sweden
    • English

    Five Tech Trends you can’t afford to ignore in 2017

    The pace of change driven by new technologies never slows. For our latest thinking on how five key trends will impact Connected Consumers now and next, explore our full Tech Trends 2017 report

  • Explore the world of the Connected Consumers through our insights
    • 02/15/17
    • Connected Consumer
    • Sweden
    • English

    Explore the world of the Connected Consumers through our insights

    Consumers are more connected than ever. New technologies and the benefits they bring have a significant impact on people’s behavior and their relationships with brands. Find out what that means for your business!

  • Maximize the opportunities of rising consumer spend in the Swedish health sector
    • 10/17/16
    • Health
    • Consumer Health
    • Retail
    • Consumer Goods
    • Sweden
    • English

    Maximize the opportunities of rising consumer spend in the Swedish health sector

    Maximize the opportunities of rising consumer spend in the Swedish health sector

  • Getting ahead in the convenience sector
    • 09/23/16
    • FMCG
    • Sweden
    • English

    Getting ahead in the convenience sector

    Key insights from our Convenience Tracker data

  • Keeping up with “on-the-go” consumption so that you can get ahead in the convenience sector
    • 09/20/16
    • FMCG
    • Sweden
    • English

    Keeping up with “on-the-go” consumption so that you can get ahead in the convenience sector

    With almost half of Scandinavian adults buying products for immediate consumption each week, the food industry is firmly focused on understanding their “on-the-go” purchase behavior.

  • GfK releases first results from new Convenience Tracker in the Scandinavian market
    • 09/20/16
    • FMCG
    • Sweden
    • English

    GfK releases first results from new Convenience Tracker in the Scandinavian market

    With almost half of Scandinavian adults buying products for immediate consumption each week, the food industry requires up-to-date information on their “on-the-go” purchase behavior.

  • GfK launches its new Consumer Wallet spending tracker in Sweden
    • 06/13/16
    • Technology
    • Consumer Goods
    • Sweden
    • English

    GfK launches its new Consumer Wallet spending tracker in Sweden


    GfK is partnering with a fintech company to launch its new Consumer Wallet spending tracker in Sweden.

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