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Point of Sales Tracking

Retailers and manufacturers are constantly under pressure to develop products and services that maximize sales and profit, and keep customers coming back.

Success relies on having the most up-to-date retail sales data, combined with an understanding of which products and services are performing well in the market – and which are not. With this knowledge, you can set clear strategies for commercial growth and increase return on investment.

Our Point of Sales (POS) Tracking experts will keep you fully updated on which retail and technical consumer goods products are selling, where, when and at what price. We can help you to track your market share and brand performance and benchmark this against the competition’s.

Discover which channels are popular with retailers and manufacturers and why. Obtain a detailed understanding of global and local market trends from a “big picture” macro level, down to individual product level, and assess their impact on online and offline outlets, on a monthly and weekly basis.

We have the world’s largest retail panel. We track products and deliver insights based on both retailer and reseller actual sales data. Using this intelligence, we can help you align product availability with the expected market demand, as well as to optimize product assortment, distribution and pricing strategy.

To follow is a list of the product categories that we track with our panel. The number of products covered across the globe is extensive, yet not all are tracked in every country. For further information on availability in your country of interest, please contact us.

Renate Oosterdijk
Renate Oosterdijk
New Zealand
+64 9927 1945

We track and can provide actionable business insights for the following product categories:

Telecom

  • telecom hardware

    • audio conferencing systems
    • corded and cordless phones
    • core wearables
    • fax machines
    • health and fitness tracker
    • mobile broadband cards/sticks/routers
    • mobile enhancements
    • mobile phone headsets
    • PC/office headsets
    • single answering machines
    • smart phones and mobile phones
    • smart watches
    • telephone systems
    • voice radio devices
    • VoIP phones
    • webbooks/tablets
    • wrist sport computer

  • telecom tariffs/contracts: mobile and broadband tariffs
Information technology

  • IT hardware

    • deskbound computers
    • displays
    • e-books
    • electronic assistants
    • image displays
    • media tablets
    • midrange systems
    • notebooks and mobile computers
    • PDA navigation
    • server
    • small organizing solutions
    • translators

  • software

    • business and home productivity
    • networking, communication and organizing solutions
    • utilities

  • IT accessories/components

    • cables
    • communication cards, devices
    • computer housings
    • ergonomic accessories
    • gaming and leisure devices, keyboards
    • graphic cards and boxes
    • graphic tablets
    • HDD-drives (internal and external)
    • keying devices
    • mainboards
    • media devices, gateways, HDD
    • memory modules
    • modems
    • multidisc drives
    • multimedia devices
    • network attached storage (NAS)
    • pointing devices
    • processors
    • racks and housings
    • security devices
    • solid state drives
    • sound cards and boxes
    • storage housings
    • stylus pens
    • tablets keyboards
    • TV tuner, TV- and video cards
    • UPS
    • visual cams

  • storage media

    • blank video tapes
    • CD-R/CD-RW/DVD recordables
    • HD recording media
    • memory cards and USB memories

Office and stationery
  • office hardware
    • 3D printers
    • binding systems
    • business ink
    • data/video projectors
    • desk/pocket calculators
    • document shredders
    • inkjet and laser printers and MFDs
    • lettering machines
    • projection screens
    • document scanners
    • small photo printers
  • office consumables
    • inkjet and laser cartridges
    • paper: coated inkjet, laser, thermal, office
    • printable business cards
    • tapes lettering machines
  • office organization
    • book covers
    • display books
    • dividers
    • exercise book protectors
    • folders
    • letter trays
    • lever arch files
    • multipart folders
    • perforators
    • pockets
    • ring binder
    • staplers
    • suspension filling systems
    • total filling products
  • office supplies
    • adhesive tapes
    • diaries
    • envelopes
    • greeting cards
    • labels
    • manifolds
    • notebooks and pads
    • office adhesives
    • papers
    • pencil cases
    • school backpack
    • school paper
    • self-stick notes
  • writing instruments
    • pens: ball point, coloring felt, fountain, OHP
    • pencils: coloring, graphite, mechanical
    • cartridges for fountain pens
    • compasses
    • correction products
    • crayons
    • drawing accessories
    • highlighters, markers
    • polymer leads/mechanical refills
    • refills for roller balls
    • roller balls
    • scissors
    • whiteboard

     

Consumer electronics and photo
  • TV/video
    • 3D accessories
    • camcorders and action cams
    • CRT-TV
    • digital TV accessories
    • digital TV subscriptions
    • drones
    • portable TV
    • panel TV/flat TV (LCD TV/plasma TV)
    • set top boxes
    • TV mounts
    • video player/recorder total
    • video viewing (DVD and VOD)
    • videogames hardware
  • static audio
    • amplifiers, tuner and receiver
    • audio home systems
    • CD player/recorder total
    • hifi loudspeakers
    • sound bars
    • turntables
  • portable audio
    • CD players
    • dictation machines
    • docking and mini-speakers
    • portable media player
    • table top radio devices
  • audio/video accessories
    • audio accessories
    • cables and connectors
    • energy monitors
    • extended service protection
    • headphones
    • leisure GPS
    • microphones
    • portable media player accessories
    • universal remote controls
    • video power packs
  • in car electronics
    • audio
    • navigation
    • speakers
    • vision
  • batteries
    • battery chargers and power packs
    • batteries: dry, rechargeable, specialist
    • torches
  • photo
    • all imaging accessories
    • binoculars
    • converters
    • digital cameras
    • flashguns
    • image frames
    • imaging device bags
    • interchangeable lenses
    • tripods
    • underwater housings

     

Entertainment
  • books
  • games: PC games software, videogames software
  • music: CD, DVD
  • video: DVDs and Blu-ray, video on demand
Major and small domestic appliances
  • white goods
    • cooking
    • cooling/refrigerators
    • dishwashers
    • drink chillers
    • food waste disposals
    • freezers
    • hobs built-in/built-under, freestanding
    • hoods
    • kimchi refrigerators
    • microwave ovens
    • sinks
    • steam ovens
    • tumble dryers
    • washing machines
    • water dispenser
    • wine cabinetswhite goods
  • air conditioning
  • home comfort
    • air treatment
    • cylinder vacuum cleaners
    • electrical heating
    • fans
    • garment steamer
    • irons
    • sewing machines
    • steam cleaners
    • steam ironing presses
    • vacuum cleaner bags
    • vacuum cleaners
    • window cleaners
  • beverages
    • espresso machines
    • filter coffee makers
    • hot beverage makers
    • kettles
    • milk frothers
    • personal draught systems
    • soda maker
    • spindle makers
    • tea makers
    • thermos pots/jar pots (electrical)
  • cooking
    • bread makers
    • deep fryers
    • electrical cooking pots
    • food steamers
    • fun cooking
    • household articles
    • jar type rice cooker
    • kitchenware
    • mini/maxi ovens
    • multi-cookers
    • sandwich/waffle makers/contact grills
    • toasters
  • kitchen appliances
    • barbecues outdoor/gas grills
    • can openers
    • coffee grinders
    • conventional rice cooker
    • egg cookers
    • electric knives, slicers
    • fast cookers
    • food preparation
    • graters
    • hand blenders and attachments
    • hand mixers
    • ice cream makers
    • juice extractors and citrus presses
    • kitchen machines and food processors
    • kitchen scales
    • knives
    • liquidizers
    • meat mincers
    • raclettes
    • rice cookers
    • sandwich toasters
    • sorbet makers
    • steam cookers
    • yoghurt makers
  • personal care
    • balneo therapy
    • body care
    • dental care
    • electric blankets
    • electric cosmetics
    • electric stimulation
    • facial care
    • facial steamers/saunas
    • female depilation
    • hair care (hair clippers, hairdryers, hair stylers)
    • light therapy
    • massage, massage appliances
    • men's shavers, shaving/trimming/epilation
    • solaria
    • well being
  • personal diagnostics/therapy
    • blood pressure monitors
    • personal scales
    • thermometers
  • baby care
    • bottle warmers and sterilizers
    • bottles and teats
    • breast feeding
    • car seats
    • cookers
    • diapers
    • monitors
    • soothers
    • strollers
    • tableware
    • teethers
    • high chairs
  • consumables
    • coffee caps/pads
    • refills
    • shaver accessories
    • syrups
    • water filters

     

Automotive aftermarket
  • car spare parts
    • car bulbs, filters, lighting, rims
    • car tires
    • exhaust repair
    • motorcycle tires
    • spark plugs/glow plugs
    • starter batteries
    • truck tires
    • wiper blades
  • car accessories
    • drive technology
    • garage door drives
    • gate opener
    • starter battery chargers
  • car chemicals
    • antifreeze
    • car air fresheners
    • car care
    • car fillers and repair
    • contact spray/rust releasers
    • de-icers
    • engine oil and treatments
    • greases
    • motorcycle engine oil
    • paint care products
    • rust treatments
    • screen wash
    • special cleaners
    • technical lubricants

     

Automotive new cars
  • AutoCAT
  • TPM
DIY and home improvement
  • tools/machines
    • cylinder locks
    • digital detectors
    • electric angle grinders
    • electric basic sanders, belt sanders
    • electric benchtop tools and mini tools
    • electric circular saws
    • electric detail sanders
    • electric drills and hammer drills
    • electric handheld power tools
    • electric heat guns
    • electric jig saws
    • electric levelling
    • electric multi cutters
    • electric multifunctional tools
    • electric paint rollers
    • electric planers
    • electric power files
    • electric random orbit sanders
    • electric rotary hammers
    • electric routers (PT)
    • electric scrapers
    • electric screw drivers
    • electric special saws
    • electric spray guns
    • electric tackers
    • electricity generators
    • gas bottles
    • hand tools: hammers, knives and blades, saws, screw drivers, tape measures, pliers and wrenches, spanners, sockets)
    • locks, padlocks and safes
    • measuring tools (digital detectors, electronic measuring, levelling devices)
    • power tool accessories
    • range finders
    • welding systems
    • workbenches
  • decorative/renovation
    • adhesive accessories
    • aerosol paints
    • bases/tinting
    • cement
    • coatings
    • decorative effects, garden preserver, plaster, tools
    • DIY adhesives, adhesive tapes
    • draught excluders
    • emulsions
    • equalizing plaster
    • facade panels
    • fillers
    • humidity absorbers
    • insulation
    • masonry
    • metal paints
    • mortar/cement
    • paint/varnish removers
    • paint brushes
    • painting aids
    • primers/undercoats
    • PU foam
    • renovation cleaners
    • roofing tiles
    • sealants
    • sealers waterproofing
    • specialist paints
    • tile adhesives
    • tile grout
    • tiles
    • trim paints
    • varnish
    • wallcoverings
    • wall decorating fixing
    • wood: dyes, fillers, repair, treatment, care products, oils, paints, stains
    • wooden floor renovation
  • light and building
    • alarms
    • alert detectors
    • circuit breakers
    • lamps: compact fluorescent lamps, discharge, fluorescent, halogen, LED, incandescent
    • distribution board cabinets
    • door-communication
    • field distributors
    • frames for switch programs
    • home inverters, home smoke alarms
    • industrial plugs and sockets
    • intruder security
    • inverter batteries
    • KNX power supplier and area/line coupler
    • light bulbs
    • luminaries
    • main circuit breakers
    • movement detectors
    • portable sockets and plugs
    • residual current devices
    • sockets
    • switch programs
    • table luminaire
    • time switches
    • trunking systems
    • tubular drives
    • waterproof luminaries
  • personal protective equipment
    • professional eye protection
    • professional hearing protection
    • professional helmets
    • professional PPE gloves
    • professional respiratory protection

     

Gardening
  • axes and accessories
  • care products gardening
  • electrical grass shears
  • electrical and petrol grass trimmers
  • electrical string trimmers
  • fertilizers indoor/outdoor
  • garden boots/hooves
  • garden chemicals, fertilizers
  • garden gloves
  • garden hand lawn mowers
  • garden hand tools
  • garden watering
  • growing media
  • hand lawn mowers
  • high pressure cleaners
  • hose end attachments
  • hose reels/trolleys
  • hoses/hose storage
  • houseplants care
  • insecticides
  • lawn seeds
  • outdoor BBQ
  • plant auxiliary products, protection
  • pool care chemicals, cleaners
  • powered blow vacs
  • powered chain saws
  • powered hedge trimmers
  • powered lawn mowers
  • powered pumps
  • powered scarifiers
  • powered shredders
  • powered trimmers/brush cutters
  • softening salt for domestic water
  • soil conditioners
  • sprinklers/sprayers
  • vegetables and flowers seeds
  • water timer
  • wild bird food
  • garden hand shears
  • garden pruning saws
  • garden structures
Furniture, housewares and sanitary equipment
  • furniture
    • bedroom furniture: beds, bedsteads, box-spring/upholstery beds
    • kitchen furniture
    • mattresses, pillows
    • seasonal decoration
  • houseware
    • accessories tableware
    • bakeware
    • breakfast
    • carpets textile stain removers
    • cloth dryers
    • coffee/tableware, dinnerware, drinkware
    • drain cleaner
    • floor cleaning
    • floor cleaning detergents
    • food preservation boxes
    • garbage bags
    • household cleaning products, disinfectant
    • household cloths
    • household hooks
    • insect screens
    • ironing boards
    • ladders
    • ovenware
    • pans, pots
    • pressure cookers
    • scourers
    • textile dyeing detergents
    • thermos spots (non-electrical)
    • toilet cleaning products
    • waste bins
    • working gloves (houseware)
  • sanitary/solar/heating
    • bath tub
    • bathroom accessories
    • electrical water heaters
    • faucets
    • flushing systems
    • gas heater, gas water heaters
    • programmable thermostats
    • sanitary products
    • showers, shower accessories
    • taps

     

Optics
  • optics
    • contact lenses
    • fit audit
    • lens care products
    • spectacle frames, lenses
    • sun glasses
  • hearing devices
Fashion and lifestyle

  • bags and cases

    • bags
    • beauty cases, business cases
    • golf stand/cart bag
    • notebook carriers, notebook cases
    • PMP cases
    • suitcases

  • clothing

    • bed linen, bedding
    • bras
    • golf gloves
    • home textiles
    • jeans
    • legwear
    • lingerie
    • nightwear
    • pants
    • sportswear
    • suits
    • swimwear
    • T-shirts

  • luxury goods

    • body treatment
    • deodorants
    • eye make-up, treatment
    • facial make-up, treatment
    • fashion jewelery
    • fragrances
    • hair dye
    • lip make-up, treatment
    • nail make-up
    • shaving products
    • wrist watches

  • sports*

    • back protectors
    • bicycle bags
    • bikes
    • driver (golf club)
    • e-bikes
    • golf: balls, club set, drivers, fairway woods, hybrids, irons, putters, shoes, wear, wedges
    • personal accessories
    • shoes
    • ski, ski boots
    • snowboards, snowboard boots
    • sport helmets winter
    • sport shoes: aerobic/fitness, football/rugby, kids, leisure, multi-sport/cross-training, outdoor, running/walking, utility (golf)

* POS information for sports in select countries is handled by our partner, The NPD Group

Travel and tourism
  • car rental
  • destination
  • flight only
  • gift boxes
  • packaged tours
  • travel insurance
Pet care
  • pet health and daily care
  • pet nutrition/food
Toys and games
  • action figures
  • arts and crafts
  • building sets
  • child/youth electronics
  • dolls
  • games and puzzles
  • infant/pre-school toys
  • outdoor & sports toys
  • plush toys
  • toys vehicles

POS information for toys and games in select countries is handled by our partner, The NPD Group

Musical instruments
  • brass wind instruments
  • guitars acoustic, bass, electric
  • keyboards
  • percussion
  • stringed instruments
  • wood wind instruments
Health and medical supplies

  • diagnostic supplies

    • allergy diagnostics
    • medical imaging
    • medical imaging (integrated therapy)
    • biopsy / blood sampling
    • functional diagnostics
    • small diagnostic appliances
    • diagnostic lamps
    • quick tests

  • implants
    • diagnostic implants
    • fixation implants
    • vascular / coronary implants
    • implantable application systems & electrotherapy
    • internal organ implants
    • bone implants
    • shunts
    • sensory organ implants
    • special implants
    • stents / stent supplies
    • soft tissue implants
  • anesthetics / intensive care / emergency
    • anesthetics/ intensive care/ emergency devices, systems and tubes
    • regional anesthesia supplies
    • ventilation accessories and materials
    • emergency medicine
  • operating room supplies
    • surgical small devices
    • operating room equipment
    • materials and systems
  • therapy supplies
    • alternative therapy
    • dialysis
    • drainages / catheters / tubes
    • immobilization / movement support therapy
    • infusion / transfusion therapy
    • injection / puncture supplies
    • clinical nutrition
    • physical therapy / physiotherapy
    • other therapy methods
    • flushing/enema systems
    • thrombosis prophylaxis / vein / lymph therapy
    • wound care
  • instruments
    • surgical instruments
    • diagnostic instruments
    • endoscopic / mic instruments
    • measuring instruments
    • special instruments for implantation/ transplantation
  • nursing supplies
    • incontinence care
    • patient positioning
    • stoma supply
    • urine / feces discharge
  • general hospital supplies
    • bedding / patient table supplies
    • gas supplies
    • auxiliary aids
    • cleaning / disinfection / sterilization
    • protective clothing (single use)
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Latest insights

Here you can find the latest insights for Point of Sales Tracking. View all insights

    • 01/31/18
    • Technology
    • Point of Sales Tracking
    • Global
    • English

    What the tech is going on? The latest global trends and what to look out for in 2018

    We’re underway with 2018 and if you’re at all interested in tech, you’ve probably already read about the latest developments in the market. However, you might want to take a look at what we have in stall for you. Using our world-renowned point of sales insights, we‘ve put together a guide to the major trends from last year and what to watch out for in the months to come.

    Are smartphones really still setting records?

    They may have been around for a while, but these devices are still having a massive impact on today’s tech industry. Last year, manufacturers sold a whopping 1.460 billion smartphones at an average price of USD 323, with demand in Emerging Asia and Eastern Europe boosting sales in this market. Meanwhile, consumers in North America, Western Europe and Developed Asia are purchasing premium models with improved features such as larger screens, better processing power and longer battery life. In countries like Russia and India, the sales of cheaper smartphones are gaining importance. Feature phones are not over the hill either. These products are proving to be particularly popular among the elderly in developed markets.

    Have tablets hit their peak?

    The increase in tablet sales and the drop in demand for PCs were big stories in the tech world a few years ago, but it seems tablets have hit their peak. Retail channel sales of media tablets fell globally by 18% in 2017 when compared to the previous year (Jan-Oct). This was due to a severe decline in emerging markets, where these products account for 34% of the demand for computers (desktops, laptops and tablet computers). While tablets are still popular and often the go-to device for media consumption on the go, the steady rise of this product group appears to have come to a stop. This trend overlaps with the resurgence of personal computer sales, predominately ultra-thin notebooks. Driven by Western Europe and APAC, these products account for 10% of the global retail demand (excluding North America).

    TV and the smart home

    Consumers are looking for bigger TVs, especially in China, where it’s expected they will push the average screen size to 54.1 inches by 2020. But these products are not only getting bigger, they are getting smarter – 68% of all TVs sold are now “smart”. The idea of the smart home will continue to grow in other areas too. Smart appliances and Internet of Things devices are experiencing triple digit growth rates as people are starting to buy into the industry vision for the connected home. That’s especially true in the United States, which – despite consumer skepticism – remains the largest market for smart devices.

    The reality of virtual reality

    For virtual reality, consumers are still waiting for the must have content and applications to arrive. However, given recent announcements from leading entertainment studios, such as VR storytelling in films and the broadcasting of sports matches in VR, this is likely to change in 2018. It’s also expected that stand alone and untethered devices will come into play, for example the Oculus Go. Meanwhile, the market is split between cheap VR head mounts where users can use their smartphones and more expensive head mounted displays for gaming. Due to weak sales of head mounted devices in 2017, this category has shown only moderate volume growth year-on-year with +2% in units. Nevertheless, a 19% increase in value indicates that the market is heading towards devices that are more sophisticated. In fact, their sales share increased from 17% in 2016 to 27% in 2017.* Another fascinating insight is that the main sales channel for premium devices is not online anymore, but the real world, i.e. offline retail stores. For VR, it appears the immediate real-life experience of the technology is an important factor in turning buyers on to virtual reality. In Europe in 2017, 50% of sales for head mounted displays came from offline outlets (compared to 39% in 2016).* *GfK POS data 10 European Countries 2016, 2017 Arndt Polifke is the Global Director of Telecom at GfK. To share your thoughts, please email arndt.polifke@gfk.com or leave a comment below.
    • 01/24/18
    • Technology
    • Point of Sales Tracking
    • Global
    • English

    What the tech is going on? The latest global trends and what to look out for in 2018

    Using our world-renowned point of sales insights, we‘ve put together a guide to the major trends from last year and what to watch out for in the months to come. 
    • 01/24/18
    • Technology
    • Point of Sales Tracking
    • Global
    • English

    Global smartphone average sales price sees record year-on-year growth in 4Q17

    Global smartphone sales reached 397 million units in the fourth quarter of 2017 (4Q17), a one percent increase year-on-year.
    • 01/09/18
    • Industrial Goods
    • Retail
    • Technology
    • Distribution and Supply Chain Management
    • Point of Sales Tracking
    • Trends and Forecasting
    • Global
    • English

    Tech developments that will impact your supply chain in 2018

    Fast changing customer purchase cycles have made supply chains more and more complex in the tech industry. The network of resources and suppliers has significantly expanded and has increased in complexity due to globalization. Today’s businesses must be able to quickly identify changes in consumer demand in order to adapt their supply chains for maximum efficiency.
Contact us
Renate Oosterdijk
New Zealand
General