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Smart Discovery

Insights into changing consumer perceptions

What it is
A qualitative, exploratory research to define how consumers make sense of products, services and categories in the context of their changing lives.

How it works
We provide a deep view of the contexts and influences that drive consumers’ choices, and how these fit into their everyday lives. We deliver a broader view of people’s needs and expectations, the ideal experiences they seek and we frame new consumer insights that will build the foundation for growth opportunities.

Comprehensive consumer-centric view of how the world is changing and why allowing improved strategy setting. Detailed maps of needs across products, services and brands let discover where consumer expectations and aspirations are evolving.

Related Solutions
  • Market Opportunities and Innovation (MOI)

    Market Opportunities and Innovation (MOI)

    Brands are under constant pressure to maintain relevance in an increasingly crowded market. Identifying when, where and how to deliver compelling experiences that deliver new value for both consumers and brands is critical.