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GfK PackEdge

What it is

A turnkey and scalable solution to optimize your package designs before they hit the shelves.

How it works

  • We place your package design in a realistic virtual environment to capture the consumer’s true consumption and purchase decision making
  • Respondents can zoom in on, look closer at, and even pick up and purchase individual products
  • We capture implicit and behavioral measurements that form the core of our KPIs


  • Realistic evaluation of Pack performance reflecting consumers’ true decision making process
  • Reliable recommendations based on core KPI’s derived from implicit measurement and actual behavior
  • Agile, fast, efficient and smart support for the role of Pack in the innovation process
  • Seamless client experience delivered by world-leading Simstore end-to-end platform