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Financial Research Survey (FRS™), UK

​The Financial Research Survey (FRS™) covers all the main retail financial markets .

  • Banking products (current accounts, cards and loans)
  • Savings and investments
  • General insurance
  • Mortgages
  • Life assurance and pensions

It provides detailed information on...

  • Product holding, acquisition and usage
  • Channel usage and preference, including Price Comparison Sites
  • Brand awareness and consideration
  • Satisfaction and recommendation (NPS)
  • Holding and usage of technology including smartphones
  • Demographics, including income

The FRS can be used for:

  • Market size and structure
  • Customer segmentation
  • Opportunity identification
  • New product performance
  • Channel optimisation
  • Market share analysis
  • Customer value
  • Share of wallet
  • Peer group benchmarking
  • Loyalty drivers analysis
  • M&A activity
Related Industries
  • Financial Services

    Financial Services

    The competitive landscape has broadened significantly for the financial services industry. The trust factor is gone. Consumers have fast access to online user reviews, financial product comparisons and easy switching, making them savvier and more demanding.