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White Paper Filialnetzoptimierung

White paper “Branch network optimization: Boosting efficiency and success through geomarketing”

Thank you for your interest in our white paper “Branch network optimization: Boosting efficiency and success through geomarketing”.

Geomarketing analyses yield insight into the factors that determine a company's success, the extent to which regional potential is being exploited and the locations that offer favorable conditions. Using the example of one of our clients who is a brand-name manufacturer and retailer, we'll demonstrate how geomarketing can be used for branch network optimization and the associated savings that can be realized. The geomarketing analysis presented here is based on 60 stores in Germany and was also carried out for five additional countries in which our client is active.

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