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How to find the real influencers in social media

Social media is awash with consumers and content. Yet while many brands invest heavily in their social media strategies, few understand where, and with whom, their social media influence really lies. Fortunately, GfK has developed a new technique – Social Media Network Analysis. It enables brands to understand the balance of power in social media and develop effective strategies for influencing and winning consumers both online and offline. 

Christian Waldheim