Survey 3 – 2016
Auckland, November 10, 2016 – Results of the Wellington 2016 Commercial Radio Audience Measurement Survey 3 conducted by GfK were released today at 1pm.
Department of Statistics estimated population data at 30 June 2015 indicates approximately 347,000 people aged 10+ years usually live in the Wellington survey area used for the Commercial Radio Audience Measurement Survey. Of these, 72.6% listen to a commercial radio station each week.
The survey, conducted over 24 weeks and sampling 1,161 people aged 10+ years shows ZM has most commercial station listeners, with 51,300 different people tuning in each week. The Edge has second highest with 50,400 different listeners, followed by The Hits with 49,700. Newstalk ZB has fourth highest commercial cumulative audience of 44,200, and Breeze is fifth highest with 43,200.
The highest commercial station market share was achieved by Newstalk ZB with an 11.6% share of all commercial radio listening. Second highest commercial share is The Breeze with 10%, followed by Edge with 9.2%. Fourth highest commercial share is The Hits with 8.6%, and ZM has fifth highest with 7.9%.
Breakfast results (Mon-Fri 6am-9am) show Newstalk ZB with the highest share; 16.6% of commercial radio breakfast listening, followed by Edge with 9.7%. The Hits is third with 8.8% share of commercial radio breakfast listening, followed by Radio Live on 8.2%, and Breeze is fifth with 7.9%.
The table below shows the weekly cumulative reach and station share results for the latest survey.
Further details of the survey and results for all subscribing commercial radio stations in the Wellington market can be found at http://www.gfk.com/en-nz/insights/report/radio-audience-measurement/
For more information, please contact:
Account Director, Radio, GfK
Mob: 027 5677 333, firstname.lastname@example.org
Radio Broadcasters Association
Mob: 021 2 446617, email@example.com
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