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Media and Entertainment|Published Media Audience Measurement|New Zealand|English

Total New Zealand Commercial Radio Audience Measurement

Total New Zealand, 11.11.2016

Total New Zealand Commercial Radio Audience Measurement survey shows almost 80% of New Zealanders aged 10 years and over listen to commercial radio each week.

Survey 2 – 2016

Auckland, November 10, 2016 – Results of the Total New Zealand 2016 Commercial Radio Audience Measurement Survey 2 conducted by GfK were released today at 1pm.

The second Total New Zealand Commercial Radio Audience Measurement Survey was conducted over 24 weeks and sampled 9,608 people aged 10+ across the whole of New Zealand.

Department of Statistics estimated population data at 30 June 2015 indicates approximately 4,010,000 people aged 10+ years live in New Zealand. The Total New Zealand Survey shows over 3,172,100 or 79.1% of them listen to a commercial radio station each week.

Survey 2 has shown that commercial radio continues to thrive, delivering compelling results across key demographics. Highlights include:

  • People 10-17: 75.1% listen each week
  • People 18-34: 79.3% listen each week
  • People 25-44: 83.6% listen each week
  • People 25-54: 84.3% listen each week
  • People 45-64: 81.4% listen each week
  • People 55-74: 76.8% listen each week
  • Grocery Buyers: 81.3% listen each week

Breakfast radio (Monday to Friday 6am-9am) delivers the strongest audiences across New Zealand with over 2,435,900 people 10+ tuning in across Monday to Friday of an average week.

Breakfast results show Newstalk ZB Network with the highest share; 12.7% of commercial radio breakfast listening, followed by More FM Network with 9.3%. The Edge Network is third with 7.8% share of commercial radio breakfast listening, followed by The Rock Network on 7.5%, and Breeze Network is fifth with 6.9%.

The survey provides a range of demographic and buyergraphic information to give the best possible understanding of the New Zealand commercial radio audience.

The table below shows the weekly cumulative reach and station share results for this second Total New Zealand commercial radio survey.

Further details of the survey and results for all subscribing radio stations in the Total New Zealand commercial radio survey can be found at http://www.gfk.com/en-nz/insights/report/radio-audience-measurement/

For more information, please contact:

Libby May,

Account Director, Radio, GfK

Mob: 027 5677 333, libby.may@gfk.com

or

Jana Rangooni,

Chief Executive,

Radio Broadcasters Association

Mob: 021 2 446617, jana@rba.co.nz

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About GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

For more information, please visit www.gfk.com or follow GfK on Twitter: twitter.com/gfk

Responsible under press legislation:

GfK SE, Global Communications

Jan Saeger

Nordwestring 101

90419 Nuremberg

Germany

press@gfk.com

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Libby May
Libby May
New Zealand
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