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Smart Insights: Consumer Goods

The number of touchpoints between brands and consumers is increasing at an unprecedented rate. Consumers are seeking richer retail experiences, rather than simply acquiring new products. There is also an intense competition for loyalty.

To be successful, consumer goods (FMCG, domestic appliances, home and living) companies need a comprehensive understanding of what is driving consumer choices and experiences at every touchpoint.

GfK's consumer goods research and insights illuminate the trends behind today's market realities and tomorrow's consumer demands.

Fast Moving Consumer Goods

Home Appliances

Sean McConville: Australia and New Zealand

+61 3 8415 9555

Latest insights

Here you can find the latest insights for consumer goods industry. View all insights

- 04/27/16
- Retail
- Technology
- Automotive
- Consumer Goods
- Connected Consumer
- New Zealand
- English
Connected Consumer Index

GfK’s Connected Consumer Index provides a single measure covering how much, and on what devices, consumers in each of 78 countries and 8 world regions digitally connect with each other and with digital content.
- 03/10/16
- Technology
- Consumer Goods
- Brand and Customer Experience
- Digital Market Intelligence
- Trends and Forecasting
- New Zealand
- English
Perception of virtual interactions with people and places

Internationally, 23 percent of online consumers agree virtual interactions can be as good as being there in person.
- 01/25/16
- Media and Entertainment
- Consumer Goods
- Home and Living
- New Zealand
- English
Share of retail video (DVD, Blu-ray and VHS) sales value by type, 2000–2014

Movies remained the most popular type of video product in 2014, accounting for 49.5 per cent of total DVD and Blu-ray retail sales value, down from 57.7 per cent in 2013.
- 01/25/16
- Technology
- Consumer Goods
- New Zealand
- English
Camera sales on the up

GfK has reported a year on year growth in the Australian 'Photo' category for July-September, the first positive quarterly result in over three years.

Solutions

Brand and Customer Experience (BaCE)

Brands are under pressure to develop emotional connections and relationships with consumers and business decision makers. Brands need to respond in-the-moment, to enrich the customer experience – and develop strategies that influence ”moments of truth” throughout individual brand journeys.
Consumer Panels

Your business is all about your consumers. So understanding them is essential in ensuring your products and services meet their needs, and in identifying opportunities for growth.

Our international consumer panel data and research expertise provide you with smart customer insights into who your consumers are, their attitudes and behaviors, across channels.
Digital Market Intelligence (DMI)

When consumers shop, search, communicate, gather information and engage with companies or brands online, they behave differently depending on which device or screen they are using. They expect a consistent experience regardless of the channel or device they are using.
Point of Sales Tracking

Retailers and manufacturers are under pressure to develop products and services that maximize sales and profit and to keep customers coming back.

Success relies on having the most up-to-date sales data, combined with robust analysis to understand which products and services are performing well in the market – and which are not. With this information, clients can set clear strategies for commercial growth and increase return on investment.
Market Opportunities and Innovation (MOI)

Brands are under constant pressure to maintain relevance in an increasingly crowded market. Identifying when, where and how to deliver compelling experiences that deliver new value for both consumers and brands is critical.
Shopper

Digital continues to open up new paths to purchase, changing how and where people shop. More and more data becomes available every day, as shoppers embrace multi-channel brand experiences.

To stay competitive in this big data, multi-channel environment, businesses need to identify and leverage the most relevant data along the entire path to purchase. With this, companies can optimize each step of the shopper journey.
User Experience (UX)

Our user experience (UX) research and design experts help our clients create and improve customer experiences for existing or new products and services

Today’s consumer is bombarded with promises for compelling experiences. They are sophisticated and demanding. To be successful, a new product or service needs to be intuitive, usable, engaging and desirable. The user experience needs to be emotional in order to be memorable.
Geomarketing

Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.