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Success story
Fashion and Lifestyle|Geomarketing|Geo+BranchNetworks|Global|English

Sustainable location decisions with geomarketing

11.02.2016

We help camel active identify promising cities for expansion by developing a roadmap based on regional brand affinity and favorable retail conditions.

The client is an international lifestyle brand for men and women.

Situation
camel active is expanding its retail network as an important part of its growth strategy. Evaluating retail locations for their turnover potential is a major component of the lifestyle and fashion brand‘s expansion planning process.

Approach
We help camel active identify promising cities for expansion by developing a roadmap based on regional brand affinity and favorable retail conditions.
Then, our location experts assess promising rental sites according to their turnover potential and gauge whether they are commercially viable locations for new camel active stores.

Outcome
Our latest recommendations had the following positive outcomes:

  • It enabled camel active to focus its expansion plans on high-potential locations, rather than needing to inspect every site itself. 
  • At the same time, it helped minimize the risk that camel active might establish a store in an underperforming location. 

camel active and its partners also rely on our analyses to inform the negotiation of rental contracts.

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