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Point of Sales Analytics

When developing new business strategies it’s essential to have relevant retail insights.

POS Analytics helps evaluating the sales impact and Return on Investment (RoI) of your sales and marketing activities. Using advanced econometric modelling techniques and leveraging GfK's rich tracking data assets we put clients in a position to simulate the outcome of their sales and marketing plans.

We combine global reach with our market research expertise to give you smart retail insights into your product assortment, media, promotions, price, market share, product range and SKU management and marketing mix.

Latest insights

Here you can find the latest insights for Point of Sales Analytics. View all insights

    • 03/17/16
    • Press
    • Technology
    • Market Opportunities and Innovation
    • Point of Sales Tracking
    • Point of Sales Analytics
    • Trends and Forecasting
    • Norway
    • English

    GfK wins Best Analyst at 2016 PCR Awards

    London, March 11, 2016 - GfK has been awarded the title of “Best Analyst” at the PCR 2016 awards that were held in London this month to celebrate the finest within the UK's PC and technology industry.
    • 05/23/17
    • Retail
    • Technology
    • Point of Sales Analytics
    • Global
    • English

    Maximize your media effectiveness and investment with our five-step program

    In our interactive white paper, we share our five-step program for maximizing your media effectiveness and achieving more for your marketing budget. 
    • 03/30/17
    • Consumer Goods
    • Point of Sales Analytics
    • Global
    • English

    Boosting hypermarket sales in small domestic appliances

    “Optimizing assortment in our sector is a challenge. Thanks to GfK, we were able to re-design the category offer, increasing its performance. We will expand this approach to some other countries.”
    • 03/30/17
    • Consumer Goods
    • Point of Sales Analytics
    • Global
    • English

    Optimizing retail performance in small appliances

    Our research helps our client allocate resources to the most effective retail strategies.
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