Successful retailers and manufacturers need a clear perspective on shoppers’ behavior and how their businesses can win in today's fast changing, highly competitive retail environment.
GfK’s annual FutureBuy study provides market insights based on best intelligence about the demand and expectations of today’s shoppers across all categories and markets.
Knowing shoppers and how their behavior is changing, we generate the precise and future-focused retail strategy you need for sustainable business success.
FutureBuy measures the shifting interactions of digital and in-person activities in the shopper experience, tracking essential trends such as “showrooming” and “webrooming.”
In 2017, FutureBuy covers 35 countries and 18 major product categories, from beauty and personal care products to major appliances to financial services. Ideal for sales, category, and brand managers, as well as strategic planners, FutureBuy insights are available in off-the-shelf country reports, custom reports, and through the GfK Connect portal.