Identification, sizing and prioritization of market opportunities
What it is
A product suite that maps market dynamics and emerging opportunities to secure market relevance. A clear activation plan to guide concept development and other growth initiatives.
How it works
We take a future view of where and how the market and the competition is evolving, using Leading Edge Consumers and other predictive analytics.
We identify priority targets, occasions and need segments – where and how to win - we size and prioritize promising opportunity spaces.
Clients access benefit-driven opportunities, which can be leveraged to steer innovation priorities and deliver new market experiences to 'wow' customers. Dynamic, future view of landscape with innovation platforms that help prioritize investments and secure market relevance.