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Does your packaging have the power to trigger purchases?

Today's consumers expect an excellent experience when they engage with brands. Meeting this expectation includes offering perfectly packaged products that they want to take home. But in order for them to notice the finer details of your packaging it must first be seen. It’s a crowded marketplace and the brands that succeed are those that immediately stand out and appeal to consumers, aiding their purchase decision.

Ensuring your pack design has the power to trigger purchases and drive sales is a challenge, but it is one made easier to achieve with our latest approaches: GfK PackEdge.

Find out how consumers shop using our virtual shopper solution and understand the role of packaging in the purchase decision with our unique insights. Gain access to white papers, webinars, videos and more…

Please get in touch to discuss your particular packaging needs.

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“Our insights for Nestlé” is a quarterly update from GfK to one of our most important clients. We showcase what’s new and how we can support with key business questions.

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