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GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers' experiences and choices.

Tech Trends 2016

Understanding the driving forces behind the Connected Consumer

Advances in technology are a dominant force across every industry, constantly reimaging and redefining our lives. To help you prepare for future consumer demand, we have identified the ten key Tech Trends we believe will have the most impact on consumer needs and behavior.

Download the full report or explore each trend in more detail

Multi sim smartphones in high demand in Nigeria

To many Nigerians a smartphone is more than just another device that accomplishes certain tasks such as making or receiving calls. Nigerians actually see their smartphones as an expression of their status and lifestyle, and have constantly identified their smartphones as one thing they cannot do without.

Download full report

Nigeria Population Survey 2015

The Nigeria Population Survey is the brainchild of the GfK Verein with co-funding provided by the German Investment Corporation. The survey covers 2,500 respondents spread across thirty-five of Nigeria’s thirty-six states and the Federal Capital Territory. An impressive 465 out of Nigeria’s 755 Local Government Areas were sampled.

The survey provided extremely useful insights in areas such as demographics, education, daily life, income and expenditure, living conditions and Nigerian mood and values amongst others. We are extremely proud in GfK of our ability to take big data such as the Nigeria Population Survey and turn it into smart data that can be useful to all players in the market place.

Please click here to download a free copy of the report

Understanding the Nigerian Retail Landscape

The Nigerian retail scene is thriving and remains an important market to manufacturers with it's huge potentials in terms of population and purchasing power. GfK has been tracking retail sales developments for Technical Consumer Goods for the past eight years and is in poll position to provide clients and prospects with deep insights on how the markets operate.

The retail landscape, in the top forty cities which we monitor on a monthly basis is rapidly evolving. There is presently the establishment of more organised retail chains in the major cities. In addition to this more and more shopping malls are currently being built thus taking the concept of organised retailing closer to the consumer.

The "informal" retail sector still accounts for a substantial percentage of retail sales though, as independents litter the Nigerian marketspace. Many people have taken up retailing as a business opportunity which accounts for the thousands of stores springing up in many Nigerian cities.

There are currently over six thousand stores retailing technical consumer goods with the highest numbers involved in retailing Phones and their accessories in Nigeria's top forty cities. Even online retailing is booming with many Nigerians buying products online and paying on delivery.

GfK is perfectly positioned to provide interested investors and stakeholders with data and insights, in other words research that can lead to smart business decisions. You can rely on us for a proper understanding of all the channels, universes and peculiarities of the Nigerian Retail Scene. Kindly contact us for more information of how we can be of service to you.

Nigerian reatail landscape

Offices in Nigeria

  1. GfK RT Nigeria Limited - Main Office
    The Infastructure Bank Building,
    52 Ahmadu Bello Way
    Victoria Island
    Lagos

  2. Abuja Field Office
    5 Nyala Close,
    Off Tunis Street
    Wuse Zone 6
    Abuja

  3. Kano Field Office
    Suite B28
    Ummi Plaza
    Off Zaria Road Kano.
    Kano
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