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Brand Vivo

Tracking the health of your consumer-brand relationships.

What it is

A brand equity tracking program that manages performance and strengthens your brand by using a new generation of action-oriented metrics.

How it works

We study the emotional and social relationships consumers develop with your brand, and the competition. We identify active brand equity to understand current and future brand performance.  We also uncover latent brand equity to develop new growth opportunities. We use advanced modeling to understand how image and experiences affect relationships and brand success.

Benefits

Augments existing client KPIs to better predict and understand consumer behavior allowing to improve the performance of your brand. Helps shape relationships with consumers and increase customer acquisition/retention.
Integrating our tracker, social media and consumption data allow to model future success.

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GfK Brand Vivo

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