Testing and optimizing your advertising creative
What it is
A testing service that optimizes creative work by providing insights about the emotional experience of advertising and predictive diagnostic analysis.
How it works
We use a robust measurement of ad breakthrough with an emphasis on the emotional response to an advertising. Our globally scalable biometric measurement of emotional response includes moment-to-moment facial movement analysis and ad performance diagnostics.
Authentic performance measurement of ads in a real-world setting optimized for market success can be validated giving you confidence in decision making.