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Smart Insights: Public Services

Trusted, independent and robust research that stands up to expert examination and public scrutiny.

Reliable and trusted worldwide

We work with government departments, agencies, local authorities, charities, local newspapers, academic institutions and consultancies. And we deliver nothing less than globally trusted, reliable understanding of public opinion on key topics at a local, national and global level.

  • Full data protection compliance
  • Nationally representative, large samples
  • Hard-to-reach or niche groups
  • Proven reliability in handling sensitive or confidential topics
  • Trusted by major governments over many decades

No topic is too sensitive or too challenging

Whatever the topic – however sensitive – we have the methodologies and expertise to handle it with success. From hard-to-reach audiences to niche topics, our experience spans religion, health, criminal justice, policing, education, employment, housing, transport and personal finances.


Government & Academic (North America)

GfK, Hong Kong
GfK Hong Kong
  • User Experience (UX)

    User Experience (UX)

    Our user experience (UX) research and design experts help our clients create and improve customer experiences for existing or new products and services

    Today’s consumer is bombarded with promises for compelling experiences. They are sophisticated and demanding.  To be successful, a new product or service needs to be intuitive, usable, engaging and desirable. The user experience needs to be emotional in order to be memorable.

  • Market Opportunities and Innovation (MOI)

    Market Opportunities and Innovation (MOI)

    Brands are under constant pressure to maintain relevance in an increasingly crowded market. Identifying when, where and how to deliver compelling experiences that deliver new value for both consumers and brands is critical.

  • Trends & Forecasting

    Trends & Forecasting

    ​Today’s steady stream of new offerings and shortening product lifecycles place a unique pressure on businesses to stay ahead. Consumer purchasing behavior shifts more rapidly than ever.

  • Point of Sales Tracking

    Point of Sales Tracking

    Retailers and manufacturers are under pressure to develop products and services that maximize sales and profit and to keep customers coming back.

    Success relies on having the most up-to-date sales data, combined with robust analysis to understand which products and services are performing well in the market – and which are not. With this information, clients can set clear strategies for commercial growth and increase return on investment.

  • Geomarketing


    Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.

  • Mystery Shopping

    Mystery Shopping

    Consumers face a complex array of brand touch points every day of their lives. To deliver a consistent brand experience, marketers need to know how consumers are actually experiencing their brand. Our mystery shoppers give you all the help you need to understand these experiences, and respond to them to maximize the return for your business.

Latest insights

Here you can find the latest insights for public services industry. View all insights

Contact us
GfK, Hong Kong
GfK Hong Kong