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Trends and Forecasting

Trends and Forecasting

Today’s speed to market of new offerings and shortening product lifecycles place a unique pressure on businesses to stay ahead.  Consumer purchasing behavior is shifting more rapidly than ever.

To succeed, businesses need accurate sales forecasts -- based on robust analysis -- and the most up-to-date purchasing and market trends.

We deliver detailed forecasts of consumer demand for technology devices, as well as global technology market trends. 

Our forecasts are built using the world’s largest sample of point of sales data, combined with our global expertise and local knowledge. This combination provides our clients uniquely granular and timely forecasts of future demand – forecasting what products consumers will purchase, in what volume, at what price, and where.  

Forecasting for investors and capital markets

Institutional investors face pressure to perform. To succeed, businesses need visibility to significant trends at the earliest stage(s). Businesses need to acquire reliable and compliant information on where to invest. 

We provide investors with robust forecasts using the world’s largest sample of point of sales data. We predict and document turning points in consumer demand, providing regular, detailed company analyses on technology hardware, semiconductor and consumer durable companies. 

Our forecasts allow investors to make successful recommendations backed up by credible and compliant sources.

Elias Kanellopoulos
Greece
+30 210 727 2663
Latest insights

Here you can find the latest insights for Trends and Forecasting industry. View all insights

    • 10/24/17
    • Technology
    • Point of Sales Tracking
    • Trends and Forecasting
    • Tech Trends
    • Greece
    • English

    Smartphone average selling price sees record year-on-year growth in 3Q

    Smartphone average selling price (ASP) globally accelerated further in 3Q17, posting the highest year-on-year increase in any observed quarter. Strong 3Q demand for smartphones is powered by Latin America, Central and Eastern Europe
    • 08/30/17
    • Press
    • Media and Entertainment
    • Retail
    • Technology
    • Point of Sales Tracking
    • Point of Sales Analytics
    • Trends and Forecasting
    • Greece
    • English

    Smart TVs gaining ground

    GfK findings for the global TV market on the occasion of IFA 2017 in Berlin.
    • 08/30/17
    • Press
    • Media and Entertainment
    • Retail
    • Technology
    • Point of Sales Tracking
    • Point of Sales Analytics
    • Trends and Forecasting
    • Greece
    • English

    Bluetooth and multiroom are still trending

    GfK findings for the global audio market on the occasion of IFA 2017 in Berlin.
    • 08/30/17
    • Press
    • Retail
    • Technology
    • Point of Sales Tracking
    • Point of Sales Analytics
    • Trends and Forecasting
    • Greece
    • English

    Small domestic appliances: Trending to convenience, health and connectivity

    GfK findings for the global small domestic appliances market on the occasion of IFA 2017 in Berlin.
Contact us
Elias Kanellopoulos
Greece
+30 210 727 2663
Laura Skolarikou
Greece
+30 210 7572661
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