What it is
A quantitative and qualitative research solution for assessing in-store promotion and recommendation of manufacturer’s products over the competitive set.
How it works
We benchmark visibility, recommendation rates and sales staff advocacy of consumer products across a representative sample of retailers. Using everyday shopper scenarios we measure each element of the in-store purchase journey through mystery shopping and then qualify the level of advocacy through assessor ratings and feedback.
Inform retail investments to optimize promotion and recommendation of your own products versus the competition. Assess ROI of Retailer sales training programmes, identify any negative messaging of own products and highlight which key features are being promoted on competitor products, evidence of promotional displays and special offers.