Daily updated data on all cars and light commercial vehicles
What it is
Our GfK Automotive Catalog is a comprehensive database covering all passenger cars and light commercial vehicles that are on sale.
How it works
With daily updates, it gives you the very latest and most accurate information, including:
- list price
- option prices
- build rules
- general features
- standard & optional equipment
- technical specifications
- consumption & emissions
- weight & dimensions
GfK Automotive Catalog will allow you to:
- compare all models currently on sale across 50 car makes using standardized features
- understand the penetration levels of 500 features, including new technologies
- access actual pricing points from the most recent price lists
- configure your vehicles through detailed specifications including options and analyze their adjusted values
- evaluate the market from a comprehensive market perspective by integrating GfK Automotive Catalog data with intelligence provided by other GfK proprietary sources, such as our aftermarket sales figures.
The business benefits: winning strategies and sustainable success
Understanding your competitive set is a prerequisite for survival and success in a complex and constantly evolving market. GfK Automotive Catalog can help you create winning strategies and achieve sustainable business success.