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Press Releases

Here you can find the latest press releases. View all press releases

    • 09/06/16
    • Media and Entertainment
    • Greece
    • English

    Top 10 July 2016

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    • 09/02/16
    • Press
    • Home and Living
    • Point of Sales Tracking
    • Greece
    • English

    Robotic lawnmowers and natural garden chemical products are the latest trends

    Latest GfK-results of the gardening market for the first half of 2016.
    • 08/01/16
    • Media and Entertainment
    • Greece
    • English

    Top 10 June 2016

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    • 07/01/16
    • Press
    • Greece
    • English

    Greek study: Importance of being “Always reachable” reaches 70 percent of internet users

    Greek study: Importance of being “Always reachable” reaches 70 percent of internet users

     

    We asked 1,000 respondents on their internet usage and how strongly they agree or disagree with the statement, “To me, it is important to always have access to internet wherever I am

    (always be reachable)”

    ·         70 percent of internet users, agree firmly with the statement “To me, it is important to always be reachable wherever I am”

    ·         Only 4 percent disagree firmly

    ·         More than 70 percent among ages of 20-59 year olds say “always reachable” is important

    ·         “Always reachable” demand is lower among ages 60+

    ·         And higher among women

     

    Coverage of the study: N=1000 interviews, representative of the Greek population in terms of gender, age and area of residence

    Male and Female, aged 15-64 y.o., Living in Athens, Salonica and Urban Areas (10.000+ inhabitants)

    • 07/01/16
    • Media and Entertainment
    • Greece
    • English

    Top 10 May 2016

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    • 06/10/16
    • Point of Sales Tracking
    • Greece
    • English

    Natural and grain-free pet food: Serious contenders

    Natural pet food cornered well over half (58 percent) of the USA’s total $13 billion spend in the ‘pet specialty’ market last year, while grain-free came in just short of the 30 percent mark.
    • 06/03/16
    • Greece
    • English

    Greece: what pets do Greeks have living with them?

    Which pets do they have living with them?

    ·         38% of households have a pet living with them

    ·         Athens has the highest percentage of pet-owners

    ·         Households with 5+ members are more likely to own a dog

    ·         Households with no children prefer to have a cat

    • 06/02/16
    • Media and Entertainment
    • Greece
    • English

    Top 10 April 2016

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    • 05/18/16
    • Media and Entertainment
    • Greece
    • English

    Decline for the Stationary Greek market in the first quarter of 2016

    Decline for the Stationary Greek market in the first quarter of 2016.
    • 05/10/16
    • Greece
    • English

    Hong Kong, North America and UAE are world’s most “connected” populations

    Hong Kong, North America and UAE are world’s most “connected” populations Looking at the GfK Connected Consumer Index ranking for the last two years, Hong Kong and North America (USA, Canada and Mexico) hold steady as having the world’s top two most highly connected populations.
    • 05/09/16
    • Market Opportunities and Innovation
    • Retail Analytics
    • Greece
    • English

    American pets appear to be addicted to chicken; Spanish pets prefer variety

    GfK reveals most popular pet food flavors across eight countries
    • 05/06/16
    • Media and Entertainment
    • Greece
    • English

    Wearables with persisting sales growth in 2016

    GfK in Greece February 2016

    Athens, 06 May 2016 – Following a strong peak in sales at the end of 2015, Wearable Market in Greece show persisting increasing trend in February 2016 (+76,6% in volume in Feb 16 vs. PY), same as Wearable Markets did across Europe (+77% in volume in Feb 16 vs. PY).

    Download press release in Greek here.

    Download chart here.