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  • Top 10 August 2016
    • 09/30/16
    • Media and Entertainment
    • Greece
    • English

    Top 10 August 2016

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  • Top 10 July 2016
    • 09/06/16
    • Media and Entertainment
    • Greece
    • English

    Top 10 July 2016

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  • Robotic lawnmowers and natural garden chemical products are the latest trends
    • 09/02/16
    • Press
    • Home and Living
    • Point of Sales Tracking
    • Greece
    • English

    Robotic lawnmowers and natural garden chemical products are the latest trends

    Latest GfK-results of the gardening market for the first half of 2016.

  • Top 10 June 2016
    • 08/01/16
    • Media and Entertainment
    • Greece
    • English

    Top 10 June 2016

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  • Greek study: Importance of being “Always reachable” reaches 70 percent of internet users
    • 07/01/16
    • Press
    • Greece
    • English

    Greek study: Importance of being “Always reachable” reaches 70 percent of internet users

    Greek study: Importance of being “Always reachable” reaches 70 percent of internet users

     

    We asked 1,000 respondents on their internet usage and how strongly they agree or disagree with the statement, “To me, it is important to always have access to internet wherever I am

    (always be reachable)”

    ·         70 percent of internet users, agree firmly with the statement “To me, it is important to always be reachable wherever I am”

    ·         Only 4 percent disagree firmly

    ·         More than 70 percent among ages of 20-59 year olds say “always reachable” is important

    ·         “Always reachable” demand is lower among ages 60+

    ·         And higher among women

     

    Coverage of the study: N=1000 interviews, representative of the Greek population in terms of gender, age and area of residence

    Male and Female, aged 15-64 y.o., Living in Athens, Salonica and Urban Areas (10.000+ inhabitants)

  • Top 10 May 2016
    • 07/01/16
    • Media and Entertainment
    • Greece
    • English

    Top 10 May 2016

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  • Natural and grain-free pet food: Serious contenders
    • 06/10/16
    • Point of Sales Tracking
    • Greece
    • English

    Natural and grain-free pet food: Serious contenders

    Natural pet food cornered well over half (58 percent) of the USA’s total $13 billion spend in the ‘pet specialty’ market last year, while grain-free came in just short of the 30 percent mark.

  • Greece: what pets do Greeks have living with them?
    • 06/03/16
    • Greece
    • English

    Greece: what pets do Greeks have living with them?

    Which pets do they have living with them?

    ·         38% of households have a pet living with them

    ·         Athens has the highest percentage of pet-owners

    ·         Households with 5+ members are more likely to own a dog

    ·         Households with no children prefer to have a cat

  • Top 10 April 2016
    • 06/02/16
    • Media and Entertainment
    • Greece
    • English

    Top 10 April 2016

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  • Decline for the Stationary Greek market in the first quarter of 2016
    • 05/18/16
    • Media and Entertainment
    • Greece
    • English

    Decline for the Stationary Greek market in the first quarter of 2016

    Decline for the Stationary Greek market in the first quarter of 2016.

  • Hong Kong, North America and UAE are world’s most “connected” populations
    • 05/10/16
    • Greece
    • English

    Hong Kong, North America and UAE are world’s most “connected” populations

    Hong Kong, North America and UAE are world’s most “connected” populations

    Looking at the GfK Connected Consumer Index ranking for the last two years, Hong Kong and North America (USA, Canada and Mexico) hold steady as having the world’s top two most highly connected populations.

  • American pets appear to be addicted to chicken; Spanish pets prefer variety
    • 05/09/16
    • Market Opportunities and Innovation
    • Point of Sales Analytics
    • Greece
    • English

    American pets appear to be addicted to chicken; Spanish pets prefer variety

    GfK reveals most popular pet food flavors across eight countries

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