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  • Top 10 July 2016
    • 09/06/16
    • Media and Entertainment
    • Greece
    • English

    Top 10 July 2016

    Download Top 10 July 2016

  • Robotic lawnmowers and natural garden chemical products are the latest trends
    • 09/02/16
    • Press
    • Home and Living
    • Point of Sales Tracking
    • Greece
    • English

    Robotic lawnmowers and natural garden chemical products are the latest trends

    Latest GfK-results of the gardening market for the first half of 2016.

  • The critical role of packaging in innovation
    • 08/03/16
    • Market Opportunities and Innovation
    • GfK PackEdge
    • Greece
    • English

    The critical role of packaging in innovation

    Any business selling a product knows that having the right packaging is crucial for increasing sales. Consumers are overwhelmed with choice. Consequently, how items are presented to them in-store or online plays a major role in determining their final purchase decision.

  • The future of media
    • 08/02/16
    • Media and Entertainment
    • Media Measurement
    • Greece
    • English

    The future of media

    The media industry will never stand still and you need to keep up to date with current and future media consumption patterns. Whether you need to measure advertising efficiency, analyze customer loyalty, or develop and schedule content, we can help. Discover why our experts continue to be at the forefront of media measurement globally.

  • Top 10 June 2016
    • 08/01/16
    • Media and Entertainment
    • Greece
    • English

    Top 10 June 2016

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  • Greek study: Importance of being “Always reachable” reaches 70 percent of internet users
    • 07/01/16
    • Press
    • Greece
    • English

    Greek study: Importance of being “Always reachable” reaches 70 percent of internet users

    Greek study: Importance of being “Always reachable” reaches 70 percent of internet users

     

    We asked 1,000 respondents on their internet usage and how strongly they agree or disagree with the statement, “To me, it is important to always have access to internet wherever I am

    (always be reachable)”

    ·         70 percent of internet users, agree firmly with the statement “To me, it is important to always be reachable wherever I am”

    ·         Only 4 percent disagree firmly

    ·         More than 70 percent among ages of 20-59 year olds say “always reachable” is important

    ·         “Always reachable” demand is lower among ages 60+

    ·         And higher among women

     

    Coverage of the study: N=1000 interviews, representative of the Greek population in terms of gender, age and area of residence

    Male and Female, aged 15-64 y.o., Living in Athens, Salonica and Urban Areas (10.000+ inhabitants)

  • Top 10 May 2016
    • 07/01/16
    • Media and Entertainment
    • Greece
    • English

    Top 10 May 2016

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  • Up close and personal with the Connected Consumer: what every brand needs to know
    • 06/23/16
    • Connected Consumer
    • Greece
    • English

    Up close and personal with the Connected Consumer: what every brand needs to know

    It’s time to get up close and personal with Connected Consumers, the people who are shaping your brand today. Digital natives and internet savvy, these consumers are motivated by three things: freedom, acceleration and intimacy.  But is your brand delivering them? How can you keep up with consumers for whom change is a way of life?

  • Natural and grain-free pet food: Serious contenders
    • 06/10/16
    • Point of Sales Tracking
    • Greece
    • English

    Natural and grain-free pet food: Serious contenders

    Natural pet food cornered well over half (58 percent) of the USA’s total $13 billion spend in the ‘pet specialty’ market last year, while grain-free came in just short of the 30 percent mark.

  • Greece: what pets do Greeks have living with them?
    • 06/03/16
    • Greece
    • English

    Greece: what pets do Greeks have living with them?

    Which pets do they have living with them?

    ·         38% of households have a pet living with them

    ·         Athens has the highest percentage of pet-owners

    ·         Households with 5+ members are more likely to own a dog

    ·         Households with no children prefer to have a cat

  • Top 10 April 2016
    • 06/02/16
    • Media and Entertainment
    • Greece
    • English

    Top 10 April 2016

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  • International average: what pets do you have living with you?
    • 05/23/16
    • Greece
    • English

    International average: what pets do you have living with you?

    Which countries have the biggest percentage of pet owners? Which pets do they have living with them out of cats, dogs, birds, fish or other pets? 

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