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Environmental values

Three quarters of consumers say brands have to be environmentally responsible

GfK asked over 28,000 people aged 15 or older across 23 countries about how strongly they agree or disagree with three specific statements:

  • Three quarters of consumers say brands have to be environmentally responsible these days
  • Close to two thirds feel guilty when the do something that is not environmentally friendly
  • And close to two thirds also claim to buy only products and services that appeal to their beliefs, values or ideals

Interviews took place in the summer of 2014, either online or face-to-face in Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, Poland, Russia, South Africa, South Korea, Spain, Sweden, Turkey, UK, Ukraine and USA.

Download our press release (PDF)

Download the full findings by country, gender and age group

Download our free-of-charge deck of data charts to see the global overview and individual country findings – including breakdown by gender and age groups.