This client is a leading beer brewer in the Czech Republic.
A leading brewer in the Czech Republic wanted to understand why sales at a large hypermarket were underperforming against its expectations. It wanted to get hard data about how the layout of the store in general, and the beer section in particular, were shaping consumer behavior.
We recruited 1,600 respondents at the entrance of the store and interviewed them. Then we asked them to wear radio frequency identification (RFID) badges so that we could track their path data. We interviewed our respondents as they left the store and analyzed transaction data gleaned from 3,000 cash register receipts.
Our findings gave our client insight into how general and beer shoppers moved through the store. The brewer shared the results with the retailer, providing a platform for joint category management projects. Benefits include: