Please activate JavaScript in your browser settings to enable all features of this website.

Möchten Sie zur deutschen Seite wechseln?JaNeina
Close

Success Stories

clear all filters
  • Shaping consumer segmentation for the digital age
    • 04/20/16
    • Technology
    • Brand and Customer Experience
    • United Kingdom
    • English

    Shaping consumer segmentation for the digital age

    We partnered with Orange to help drive its strong customer experience strategy by enhancing its consumer segmentation model for the digital age.

  • Connecting the dots between digital and traditional media
    • 03/15/16
    • Media and Entertainment
    • Media Measurement
    • United Kingdom
    • English

    Connecting the dots between digital and traditional media

    We investigated the role of social media chatter in generating awareness and readership of Vanity Fair’s Caitlyn Jenner issue.

  • Efficiency and measurability in out-of-home advertising
    • 12/07/15
    • Technology
    • Brand and Customer Experience
    • United Kingdom
    • English

    Efficiency and measurability in out-of-home advertising

    We have created a win-win partnership with China Unicom to leverage its authorized big data collected from its subscribers to help OOH companies and their clients track performance of outdoor advertising in Shanghai.

  • Tracking holidaymakers as they plan their next trip
    • 12/01/15
    • Travel and Hospitality
    • Digital Market Intelligence
    • United Kingdom
    • English

    Tracking holidaymakers as they plan their next trip

    We showed that consumers are unreliable predictors of their own behavior, and that tracking of actual behavior was needed.

  • Optimizing outcomes by understanding the path to purchase
    • 12/01/15
    • Technology
    • United Kingdom
    • English

    Optimizing outcomes by understanding the path to purchase

    We helped a technology company to uncover insights into how customers make purchasing decisions and how these are influenced by different touchpoints.

  • Research improves digital campaigns
    • 12/01/15
    • Technology
    • Digital Market Intelligence
    • United Kingdom
    • English

    Research improves digital campaigns

    We used our metering technology to track and capture every step of the purchase journey – from the moment consumers encountered Nokia’s product information online to when they made the purchase. We explored digital and offline touchpoint interactions through on-site surveys, which included weekly diaries.

  • Evolving a luxury car brand in Europe
    • 11/12/15
    • Automotive
    • Brand and Customer Experience
    • United Kingdom
    • English

    Evolving a luxury car brand in Europe

    Applying our ConX methodology, we evaluated the vehicle manufacturer’s customer experience at various touchpoints. This painted a picture of how negative, positive and memorable these brand experiences were from the consumer’s perspective.

  • Improving the customer experience in high-end fashion
    • 11/11/15
    • Fashion and Lifestyle
    • Brand and Customer Experience
    • United Kingdom
    • English

    Improving the customer experience in high-end fashion

    We conducted around 200 mystery shopping exercises in the retailer's top 100 stores. This
    helped us understand how stores applied the model and utilized the methodology.
    Concurrently, we used the company’s existing customer experience tracking program to
    quantify the new model’s impact on customer experience as well as application across the
    brand. We collected data from 12,000 consumer surveys.

  • Optimizing sales with geomarketing
    • 11/11/15
    • Fashion and Lifestyle
    • Geomarketing
    • United Kingdom
    • English

    Optimizing sales with geomarketing

    Based on geomarketing and point of sale tracking insights, we calculated a region-specific benchmark of market potential. This enabled us to identify promising growth locations for our client.

  • Increasing fashion sales to 25-to-35-year-old women
    • 11/11/15
    • Fashion and Lifestyle
    • Brand and Customer Experience
    • United Kingdom
    • English

    Increasing fashion sales to 25-to-35-year-old women

    We helped this fashion retailer identify the most important tactics to attract a key customer base to its digital and real-world stores.

  • How Facebook advertising works with traditional media
    • 10/30/15
    • Media and Entertainment
    • Digital Market Intelligence
    • United Kingdom
    • English

    How Facebook advertising works with traditional media

    We used our cookie and tag sampling solution – GfK Exposure Effects – to track which consumers were exposed to which advertisements, and how frequently.

    <dir> </dir>

  • Maximizing digital advertising impact
    • 09/26/15
    • United Kingdom
    • English

    Maximizing digital advertising impact

    Sun-care brand Hawaiian Tropic sought to analyze the effectiveness of a digital advertising campaign for the Italian market.

General