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Trends and Forecasting

Trends and Forecasting

Today’s speed to market of new offerings and shortening product lifecycles place a unique pressure on businesses to stay ahead.  Consumer purchasing behavior is shifting more rapidly than ever.

To succeed, businesses need accurate sales forecasts -- based on robust analysis -- and the most up-to-date purchasing and market trends.

We deliver detailed forecasts of consumer demand for technology devices, as well as global technology market trends. 

Our forecasts are built using the world’s largest sample of point of sales data, combined with our global expertise and local knowledge. This combination provides our clients uniquely granular and timely forecasts of future demand – forecasting what products consumers will purchase, in what volume, at what price, and where.  

Forecasting for investors and capital markets

Institutional investors face pressure to perform. To succeed, businesses need visibility to significant trends at the earliest stage(s). Businesses need to acquire reliable and compliant information on where to invest. 

We provide investors with robust forecasts using the world’s largest sample of point of sales data. We predict and document turning points in consumer demand, providing regular, detailed company analyses on technology hardware, semiconductor and consumer durable companies. 

Our forecasts allow investors to make successful recommendations backed up by credible and compliant sources.

Latest insights

Here you can find the latest insights for Trends and Forecasting industry. View all insights

    • 08/31/16
    • -SOLUTIONS
    • Financial Services
    • Retail
    • Consumer Goods
    • FMCG
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • United Kingdom
    • English

    UK August 2016 Consumer Confidence Landscape

    The UK Consumer Confidence Index has risen five points in August after recent Brexit falls, as Brits carry on shopping while motivation to save collapses. GfK’s long-running Consumer Confidence Index has increased by five points this month to -7. All five measures used to calculate the Index saw increases.
    • 07/21/16
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Global Study
    • United Kingdom
    • English

    One in three ‘always concerned’ about their safety and security

    Close to a third of the online population across 21 countries firmly agree that they are always concerned about their safety and security. Brazil and Turkey have highest levels of people concerned; Sweden, Germany and Netherlands lead for feeling safe. Women not always more safety concerned than men.
    • 07/08/16
    • Financial Services
    • FMCG
    • Trends and Forecasting
    • Consumer Life
    • United Kingdom
    • English

    UK Consumer confidence dives post-Brexit

    In a special GfK Consumer Confidence Barometer (CCB) to measure post-referendum economic sentiment in the UK, the core Index has fallen eight points to -9. In fact, all of the key measures that are used to calculate the overall Index have fallen. This long-running survey dates back to 1974, and there has not been a sharper drop than this recorded for 21 years (December 1994).
    • 05/19/16
    • Media and Entertainment
    • Technology
    • Consumer Goods
    • Trends and Forecasting
    • United Kingdom
    • English

    Global smartphone sales growth driven by China

    Q1 2016: Low-end smartphones continue to drive market volume growth; increases in average selling price partially offset volume decline in the saturated Western Europe market; China delivers strongest sales growth of 19 percent.
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