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Shopper

The digital age continues to open up new paths to purchase, changing how and where people shop. More and more data becomes available every day, as shoppers embrace multi-channel brand experiences.

To stay competitive in this big data, multi-channel environment, businesses need to identify and leverage the most relevant data along the entire path to purchase. With this, companies can optimize each step of the shopper journey.

GfK’s Shopper research experts analyze and combine multiple data sources to fully understand shopper behavior and how to influence purchasing decisions.

We combine a deep understanding of what influences purchasing decisions at the point of sale with shoppers’ experiences. We provide our clients with the “what” and the “why”, to support marketing decisions.

Our shopper metrics optimize performance in the store, on the shelf and online – improving the purchase journey experience and managing the category – to ultimately increase loyalty and success.

Latest insights

Here you can find the latest insights for Shopper. View all insights

    • 10/24/17
    • Consumer Goods
    • FMCG
    • Shopper
    • United Kingdom
    • English

    Category regeneration: Most retailers and manufacturers aren’t asking the right questions. Are you?

    Traditionally categories don’t get any attention unless it’s absolutely necessary. It’s only when KPIs start flashing red, that it’s time to hit the refresh cycle. But a new environment of hyper-competition combined with an increasingly unpredictable consumer has changed all that. Welcome to the world of continuous category improvement.
    • 10/02/17
    • Retail
    • Consumer Goods
    • FMCG
    • Shopper
    • United Kingdom
    • English

    Three top tips to becoming the superhero of the shelf

    Category management has been revolutionised. Today you need to become the superhero of the shelf to tackle the omnichannel and hyper-competitive environment. But how can you achieve this in a world where the real power rests with the shopper?
    • 08/08/17
    • Retail
    • Consumer Goods
    • Market Opportunities and Innovation
    • Shopper
    • United Kingdom
    • English

    Money Dashboard and GfK join forces to understand UK consumer spending patterns

    Money Dashboard and GfK have today announced that they have joined forces to provide retailers and brands with insights into UK consumer spending patterns by category.
    • 12/13/16
    • Retail
    • Technology
    • FMCG
    • Shopper
    • United Kingdom
    • English

    11/15/16 - 11/17/16
    GfK at the Omnishopper International event

    Define the future of retail with revolutionary shopper insights and activation strategies On the 15th - 17th November,  James Llewellyn  and Peter Vankeulen spoke at the Omnishopper international event, Canary Wharf.
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