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Shopper

The digital age continues to open up new paths to purchase, changing how and where people shop. More and more data becomes available every day, as shoppers embrace multi-channel brand experiences.

To stay competitive in this big data, multi-channel environment, businesses need to identify and leverage the most relevant data along the entire path to purchase. With this, companies can optimize each step of the shopper journey.

GfK’s Shopper research experts analyze and combine multiple data sources to fully understand shopper behavior and how to influence purchasing decisions.

We combine a deep understanding of what influences purchasing decisions at the point of sale with shoppers’ experiences. We provide our clients with the “what” and the “why”, to support marketing decisions.

Our shopper metrics optimize performance in the store, on the shelf and online – improving the purchase journey experience and managing the category – to ultimately increase loyalty and success.

Latest insights

Here you can find the latest insights for Shopper. View all insights

    • 10/28/16
    • Financial Services
    • Retail
    • Consumer Panels
    • Market Opportunities and Innovation
    • Retail Analytics
    • Shopper
    • Trends and Forecasting
    • United Kingdom
    • English

    Consumer Confidence Index drops two points

    ...but consumers say they are not afraid to spend. GfK’s long-running Consumer Confidence Index has decreased by two points this month to -3. Two of the measures in the Index saw increases and three of the measures saw decreases in October.
    • 10/27/16
    • Home Appliances
    • Industrial Goods
    • Media and Entertainment
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • Home and Living
    • Shopper
    • United Kingdom
    • English

    Brexit, what Brexit?

    Our last newsletter was written in the wake of the unexpected Brexit vote, the subsequent market reaction, and the historic 9 point drop in consumer confidence that had the industry reeling with uncertainty. Fear and panic had us in their icy grasp, and then, well nothing much really seemed to happen, and business as usual continued across the summer.
    • 10/11/16
    • Consumer Goods
    • FMCG
    • Shopper
    • United Kingdom
    • English

    UK Alcohol: Let the ideas flow

    To win new consumers and inspire existing ones, alcohol companies need to bottle their inspiration – it’s about selling experience, not just drinks.
    • 09/12/16
    • Retail
    • Technology
    • FMCG
    • Shopper
    • United Kingdom
    • English

    11/15/16 - 11/17/16
    GfK at the Omnishopper Interational event

    Define the future of retail with revolutionary shopper insights and activation strategies Join James Llewellyn  and Peter Vankeulen at the Omnishopper international event on the 15th - 17th Novembers at the Marriott, Canary Wharf.
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