Please activate JavaScript in your browser settings to enable all features of this website.

Möchten Sie zur deutschen Seite wechseln?JaNeina
Close
Smart Automotive Insights image

Shopper

The digital age continues to open up new paths to purchase, changing how and where people shop. More and more data becomes available every day, as shoppers embrace multi-channel brand experiences.

To stay competitive in this big data, multi-channel environment, businesses need to identify and leverage the most relevant data along the entire path to purchase. With this, companies can optimize each step of the shopper journey.

GfK’s Shopper research experts analyze and combine multiple data sources to fully understand shopper behavior and how to influence purchasing decisions.

We combine a deep understanding of what influences purchasing decisions at the point of sale with shoppers’ experiences. We provide our clients with the “what” and the “why”, to support marketing decisions.

Our shopper metrics optimize performance in the store, on the shelf and online – improving the purchase journey experience and managing the category – to ultimately increase loyalty and success.

Latest insights

Here you can find the latest insights for Shopper. View all insights

    • 09/12/16
    • Retail
    • Technology
    • FMCG
    • Shopper
    • United Kingdom
    • English

    11/15/16 - 11/17/16
    GfK at the Omnishopper Interational event

    Define the future of retail with revolutionary shopper insights and activation strategies Join James Llewellyn  and Peter Vankeulen at the Omnishopper international event on the 15th - 17th Novembers at the Marriott, Canary Wharf.
    • 06/08/16
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • Home and Living
    • Shopper
    • United Kingdom
    • English

    Living together: what happens when you invite a product home

    The difference between buying a product and then actually living with it is a bit like choosing a flatmate.
    Your first choice might automatically be the person you have most fun with: the one who makes you laugh and who’s always up for an adventure. But is that always the right decision?
    • 06/08/16
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • Market Opportunities and Innovation
    • Retail Analytics
    • Shopper
    • United Kingdom
    • English

    Empowered packaging – adding value across the brand life-cycle

    These are exciting times for those of us who work in the packaging space of the global FMCG community.
    In recent years, we’ve finally seen the role of our discipline begin to receive some of the recognition that we, naturally, believe it deserves. Just going into a store presents the opportunity to be visually assaulted by the amazing diversity of packaging structures and graphics on display. Not just that – we are also seeing entirely new levels of innovation and imagination in the form of vibrant, iconic colours, shapes and other proprietary elements. Brand owners recognise the commercial power of investing in the physical manifestation of their brands’ personalities.
    • 05/06/16
    • Consumer Goods
    • FMCG
    • Shopper
    • United Kingdom
    • English

    05/24/16
    GfK at Online & Digital Grocery Summit 2016

    At the Online and Digital Grocery Summit 2016 we discussed how to win the eCommerce shopper. Download our presentation from the event.
     
Contact us
General