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Promotion and causal retail

Shorter product life cycles and rapidly changing consumer preferences have increased the need for fast and dynamic reporting. This helps manufacturers and retailers determine market trends, pricing and assortment management.

We help you gauge the ROI of your marketing activities; providing insights across all causal sources from all over the world. From printed circulars, to ecommerce websites, to e-newsletter, to the point of sale in-store, we cover the consumer journey at retail within a leader panel.

We identify and analyze assortment, pricing, placement and promotions at SKU level by named key account to give you the full picture to monitor the impact on retail sales.

Related Products for Promotion and Causal Retail
Latest insights

Here you can find the latest insights for Promotion and causal retail. View all insights

    • 06/02/16
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • Promotion and Causal Retail
    • United Kingdom
    • English

    Embracing the future of packaging

    Listen to GfK’s industry experts and SCA (Cushelle) to learn about the key trends affecting packaging – now and in the future.
    • 04/05/16
    • Promotion and Causal Retail
    • United Kingdom
    • English

    In-store Recommendation

    Details on our in-store recommendation solution.
    • 12/04/15
    • Retail
    • Technology
    • Promotion and Causal Retail
    • Point of Sales Tracking
    • United Kingdom
    • English

    Digital products that have taken UK Black Friday by storm

    In this infographic we look specifically at the key digital products and how they performed.​​​​​​​​​​​​​​​​​
    • 12/04/15
    • Retail
    • Technology
    • Promotion and Causal Retail
    • Point of Sales Tracking
    • Global
    • English

    Digital products that have taken UK Black Friday by storm

    In this infographic we look specifically at the key digital products and how they performed.​​​​​​​​​​​​​​​​​
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