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Online pricing intelligence

Pricing competition has become hotter than ever due to shoppers (and competitor retailers) making active use of online pricing information to see instantly what price retailers are charging for their products.

The speed of change in the market, and the number of competitors selling the same product, means that success relies more than ever on keeping informed about a particular product price. 

GfK’s Online Pricing Intelligence (OPI) solution supports both manufacturers and retailers; delivering a clear understanding of the daily pricing dynamics affecting different brands across different retailers. 

We track item-level prices for millions of products across multiple countries, currencies and languages on a daily basis. We show how prices are changing, by how much, how frequently and when.

For retailers, our data lets you assess your product price performance across multiple categories and geographies. It can also be linked directly to your retailer price management systems, to allow price changes to be made automatically based on the criteria you set. This means your retail pricing strategy can adapt in the fastest possible time to changing competitor activities.

For manufacturers, our smart insights help you to better understand and monitor the position of your own products and competitor products within the market.

Latest insights

Here you can find the latest insights for Online pricing intelligence. View all insights

    • 11/10/15
    • Retail
    • Technology
    • Automotive
    • Home and Living
    • Brand and Customer Experience
    • Market Opportunities and Innovation
    • Online Pricing Intelligence
    • Point of Sales Tracking
    • User Experience (UX)
    • United Kingdom
    • English

    Highlights from #FCSummit15

    GfK's Future Consumer Summit 2015 in Canary Wharf brought together GfK experts alongside future thinkers from leading brands. They discussed their vision and evidence-based predictions of future consumer behavior. Speakers included Unilever, BBC, IKEA and Neue. 
    • 10/14/14
    • Online Pricing Intelligence
    • Global
    • English

    GfK Online Pricing Intelligence

    Our online pricing intelligence is as relevant for manufacturers as retailers, delivering better understanding of the daily pricing dynamics affecting different brands across different retailers.
    • 09/29/14
    • Online Pricing Intelligence
    • Shopper
    • Global
    • English

    GfK acquires Cogenta, a market leader in online pricing intelligence

    GfK strengthens its position in the the online market through the acquisition of UK-based Cogenta, a leader in online pricing intelligence.
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