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Social Media Intelligence

The widespread consumer adoption of social media channels to share experiences – both good and bad – has forced brands to work much harder to influence purchase decisions, keep customers loyal and win new customers.

Successful brands will identify which online conversations matter to most, and extract insights that can feed into key activities, such as customer management, product development or advertising.

We extract relevant information from social channels and integrate it with additional data – such as brand and sales tracking, panel data and insights from our market experts. This allows us to go beyond social media listening; giving our clients the full market context and a strong foundation on which to base smart business decisions.

GfK’s Social Media Intelligence (SMI) researchers analyze consumer-generated content across all owned and earned social media channels globally. Our human-based coding and search technology ensures the high quality of our social media intelligence solutions.

Latest insights

Here you can find the latest insights for Social Media Intelligence. View all insights

    • 07/27/16
    • Retail
    • Social Media Intelligence Center
    • United Kingdom
    • English

    Fashion brands: Unleashing the potential of social content

    As fashion spending continues on a downward trajectory across Europe1, retailers are becoming increasingly aware of the need to engage customers and maintain brand relevance. In a time-poor, choice-overloaded world where consumers are overwhelmed with noise, brands that fail to communicate a clear and relevant market position are the ones struggling the most. In particular luxury fashion brands, under greater pressure from the recession and losing relevance amongst a younger audience, are turning to social media to try and reverse their fortunes.
    • 02/09/16
    • Fashion and Lifestyle
    • Industrial Goods
    • Media and Entertainment
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Home and Living
    • Media Measurement
    • Digital Market Intelligence
    • Social Media Intelligence Center
    • United Kingdom
    • English

    Measuring impact of digital ad campaigns, including mobile

    With the rise of mobile and digital, marketers are allocating more and more of their advertising budget to these areas. Measuring digital metrics (GRP, CTR, CPC,…) is good but not enough to see if your digital ad campaign was successful. Learn more about the real impact of your digital ad campaign.
    • 10/05/15
    • Fashion and Lifestyle
    • Digital Market Intelligence
    • Social Media Intelligence Center
    • United Kingdom
    • English

    How to find the real influencers in social media

    Social media is awash with consumers and content. Yet while many brands invest heavily in their social media strategies, few understand where, and with whom, their social media influence really lies. Fortunately, GfK has developed a new technique – Social Media Network Analysis. It enables brands to understand the balance of power in social media and develop effective strategies for influencing and winning consumers both online and offline. 
    • 08/03/16
    • Technology
    • Digital Market Intelligence
    • Social Media Intelligence Center
    • Connected Consumer
    • Global
    • English

    The Connected Consumer

    Consumers are more connected than ever before. The explosion of the internet and proliferation of digital technologies have raised connectivity to a whole new level. Today's savvy consumers are no longer content with the traditional relationship they have with the brands they consume. Faced with a constantly evolving retail, technology and digital landscape, it is imperative that brand marketers and advertisers master the art of thriving and surviving in a new world where the lines between the physical and digital self are vanishing.  
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