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Consumer Life Report: Disunited Kingdom

As the recent referendum result has shown, the British people are more driven by divisions that at any point in the past 50 years. There are many uncertainties ahead, as well as unanswered and unanswerable questions. One immediate question that brands and companies in all sectors should be asking is, how to effectively speak to and address the needs of British consumers.

This special, one-off report combines the latest data from our post-referendum Consumer Confidence Barometer with a longer term view from GfK Consumer Life on how the values, attitudes and behaviours of UK consumers are shifting by age and income group, and what this means for the brands, products and services they choose.

 

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Introducing GfK Consumer Life

How can we understand tomorrow's Consumer and thus implications for brand growth? For over 25 years, companies have turned to GfK Consumer Life (Roper Reports) to dive deep into today’s market and where it’s heading, to develop strategic opportunities.

Covering all aspects of consumer behaviour, attitudes and values, Consumer Life is our key tool to help marketers plan for the future across mature and high-growth markets worldwide. Every year we ask over 30,000 consumers about their wants and preferences to identify opportunities in categories from food to finance, beverages to beauty, appliances to automotive.

Find out more

Other available Consumer Life reports

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    Are aspirational home furnishings still relevant to consumers?

    Imagine this – you’re walking through any given department store, home furnishings retailer (or even supermarket these days) when you see the most beautiful sofa table in green marble and you decide to splash out and go for it. It then turns out upon delivery that your new fancy sofa table is actually bigger than your living room, and you end up feeling pretty disappointed.
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    Five Tech Trends you can’t afford to ignore in 2017

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    Understanding how customers connect with alcohol brands

    In an occasion-driven industry like alcoholic drinks, how can brands increase the effectiveness of their touchpoint activations. Find out in our white paper.
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    Premium opportunities despite challenging conditions for the IT market

    The retail IT market continued to see challenging conditions in the first quarter of 2017, with the value generated by sales of IT products falling by 5% compared to the first quarter of 2016.
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    There is still considerable consternation among many in the consumer electronics industry that Brexit will have a negative effect on market volume sales and turnover in 2017 and beyond.
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