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Consumer Life Report: Disunited Kingdom

As the recent referendum result has shown, the British people are more riven by divisions that at any point in the past 50 years. There are many uncertainties ahead, as well as unanswered and unanswerable questions. One immediate question that brands and companies in all sectors should be asking is, how to effectively speak to and address the needs of British consumers.

This special, one-off report combines the latest data from our post-referendum Consumer Confidence Barometer with a longer term view from GfK Consumer Life on how the values, attitudes and behaviours of UK consumers are shifting by age and income group, and what this means for the brands, products and services they choose.

 

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Introducing GfK Consumer Life

How can we understand tomorrow's Consumer and thus implications for brand growth? For over 25 years, companies have turned to GfK Consumer Life (Roper Reports) to dive deep into today’s market and where it’s heading, to develop strategic opportunities.

Covering all aspects of consumer behaviour, attitudes and values, Consumer Life is our key tool to help marketers plan for the future across mature and high-growth markets worldwide. Every year we ask over 30,000 consumers about their wants and preferences to identify opportunities in categories from food to finance, beverages to beauty, appliances to automotive.

Find out more

Other available Consumer Life reports

You also might be interested in these Consumer Life reports, which are availabe

    • 12/07/16
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    Pushing virtual reality into its second wave of success

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    A craving for trust – a consumer trend of heightened importance to the travel sector

    Of UK consumers agree they only buy from trusted brands +7 pts. vs. 2011
    • 12/06/16
    • Travel and Hospitality
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    A snapshot on Cruise - Watch-outs for the growing cruise sector

    Continued growth in the international cruise market highlights an increasing important segment of the international market.  
    • 12/05/16
    • Home Appliances
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    • Retail
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    Don’t be left in the dark about Black Friday

    Black Friday has become one of the most important dates in the UK's retail calendar in the space of a few years. Are you maximizing the opportunities? Do you understand what happens at this all-important promotional period, why, and what it means for your business?
    • 12/02/16
    • Fashion and Lifestyle
    • Home Appliances
    • Media and Entertainment
    • Retail
    • Technology
    • Consumer Goods
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    • Home and Living
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    • Retail Analytics
    • Shopper
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    Online sales account for a record breaking 48% of total Black Friday sales

    This year we’ve seen a further evolution of Black Friday. The event, which in reality is still only a few years old on these shores, has become the key trading period in the UK retail calendar.
    • 12/01/16
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    Motor insurance: why premium prices might remain subdued in 2017

    On the face of it, last week’s Autumn Statement was bittersweet for the motor insurance industry. The good news is that the government announced plans to push ahead with legal reforms to cut compensation for whiplash injuries which are costing insurance companies c£1bn a year. Insurers cheered this news and pledged to pass on the savings to motorists.
    • 11/30/16
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    UK travellers seek out safe-haven destinations in wake of terror attacks

    Latest data shows outbound demand ahead of last year
    • 11/30/16
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    UK Confidence

    GfK’s long-running Consumer Confidence Index has decreased by five points this month to -8. All five of the measures in the Index saw decreases in November.