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Consumer Life Report: Disunited Kingdom

As the recent referendum result has shown, the British people are more driven by divisions that at any point in the past 50 years. There are many uncertainties ahead, as well as unanswered and unanswerable questions. One immediate question that brands and companies in all sectors should be asking is, how to effectively speak to and address the needs of British consumers.

This special, one-off report combines the latest data from our post-referendum Consumer Confidence Barometer with a longer term view from GfK Consumer Life on how the values, attitudes and behaviours of UK consumers are shifting by age and income group, and what this means for the brands, products and services they choose.

 

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Introducing GfK Consumer Life

How can we understand tomorrow's Consumer and thus implications for brand growth? For over 25 years, companies have turned to GfK Consumer Life (Roper Reports) to dive deep into today’s market and where it’s heading, to develop strategic opportunities.

Covering all aspects of consumer behaviour, attitudes and values, Consumer Life is our key tool to help marketers plan for the future across mature and high-growth markets worldwide. Every year we ask over 30,000 consumers about their wants and preferences to identify opportunities in categories from food to finance, beverages to beauty, appliances to automotive.

Find out more

Other available Consumer Life reports

You also might be interested in these Consumer Life reports, which are availabe

    • 04/19/18
    • Trends and Forecasting
    • United Kingdom
    • English

    Consumer sentiment in Europe stayed cautiously optimistic for Q1

    In the first quarter of 2018, consumer sentiment in Europe remained at a relatively stable level, despite slight declines after the overall upward trend seen throughout 2017. At the end of the quarter, the GfK Consumer Climate for the 28 EU stood at 20.6 points, compared to 21.1 points in December – but is still higher than at the same time last year. For 2018, GfK predicts an increase in private household consumer spending in the European Union, from 1.5 to 2 percent in real terms.
    • 04/11/18
    • Retail
    • Technology
    • United Kingdom
    • English

    Was it Good Friday or Black Friday? Tech Sales Soar at Easter while DIY struggles

    The early timing of Easter 2018 combined with crazy weather conditions, has brought about a very different pattern of trade to that seen in previous years. In fact, comparisons between Easter 2018 and 2017 show stark differences for both the Technology and DIY sectors.
    • 04/04/18
    • United Kingdom
    • English

    GDPR: 4 practical steps all Researchers need to do now

    One of the big questions our clients are asking us is, “Does General Data Protection Regulation (GDPR) apply to me, and what specific actions do I need to take to be compliant with my research?”

    • 03/29/18
    • Fashion and Lifestyle
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • United Kingdom
    • English

    UK Consumer Confidence rises to -7 in March

    Spring is in the air with increases across the board on personal finances, the general economy and purchase intentions  GfK’s long-running Consumer Confidence Index increased three points in March 2018.  All five of the constituent measures recorded higher values. 
    • 02/28/18
    • Retail
    • Technology
    • Consumer Goods
    • United Kingdom
    • English

    UK Consumer Confidence drops one point in February to -10

    Overall Index Score has bounced between zero and -13 since February 2016
    • 01/31/18
    • Fashion and Lifestyle
    • Financial Services
    • Retail
    • Technology
    • FMCG
    • Consumer Life
    • United Kingdom
    • English

    UK Consumer Confidence increases four points in January to -9

    2018 kicks off on surprisingly upbeat note
    • 01/30/18
    • Travel and Hospitality
    • Brand and Customer Experience
    • Public Communications and Social Science
    • United Kingdom
    • English

    London holds steady as 2nd highest-rated city in the world

    Paris holds onto top place for second year running, followed closely by London. Sydney knocks New York off 3rd place. Dublin and Edinburgh both show large score gains. 
    • 01/24/18
    • Technology
    • Point of Sales Tracking
    • United Kingdom
    • English

    Global smartphone average sales price sees record year-on-year growth in 4Q17

    Global smartphone sales reached 397 million units in the fourth quarter of 2017 (4Q17), a one percent increase year-on-year.
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