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Consumer Life Report: Disunited Kingdom

As the recent referendum result has shown, the British people are more driven by divisions that at any point in the past 50 years. There are many uncertainties ahead, as well as unanswered and unanswerable questions. One immediate question that brands and companies in all sectors should be asking is, how to effectively speak to and address the needs of British consumers.

This special, one-off report combines the latest data from our post-referendum Consumer Confidence Barometer with a longer term view from GfK Consumer Life on how the values, attitudes and behaviours of UK consumers are shifting by age and income group, and what this means for the brands, products and services they choose.

 

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Introducing GfK Consumer Life

How can we understand tomorrow's Consumer and thus implications for brand growth? For over 25 years, companies have turned to GfK Consumer Life (Roper Reports) to dive deep into today’s market and where it’s heading, to develop strategic opportunities.

Covering all aspects of consumer behaviour, attitudes and values, Consumer Life is our key tool to help marketers plan for the future across mature and high-growth markets worldwide. Every year we ask over 30,000 consumers about their wants and preferences to identify opportunities in categories from food to finance, beverages to beauty, appliances to automotive.

Find out more

Other available Consumer Life reports

You also might be interested in these Consumer Life reports, which are availabe

    • 01/17/17
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    Going round in circles

    We talk about the sharing economy as if it is a fairly new concept, but is it really that new or is it simply an old behaviour reinvented and enabled by technology?
    • 12/22/16
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
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    Consumer Confidence Index increases one point

    Roller-coaster year for UK consumer confidence London, December 22, 2016 – GfK’s long-running Consumer Confidence Index has increased by one point this month to -7. Two of the five measures saw increases in December with the remaining three measures decreasing.
    • 12/14/16
    • Technology
    • United Kingdom
    • English

    In a challenging economic climate, growth for B2B ITC and Telecoms vendors in 2017 will depend on understanding customer priorities

    2016 has been a tumultuous year, and it’s still unclear what the consequences of the Brexit vote, the policies of President-elect Trump, and the economic slowdown in previously high-growth regions such as China will be.
    • 12/14/16
    • Media and Entertainment
    • Technology
    • United Kingdom
    • English

    UK TV viewing trends

    OTT (over-the-top) Services: It’s an in-home – not mobile – entertainment experience
    • 12/13/16
    • Retail
    • Technology
    • FMCG
    • Shopper
    • United Kingdom
    • English

    11/15/16 - 11/17/16
    GfK at the Omnishopper Interational event

    Define the future of retail with revolutionary shopper insights and activation strategies On the 15th - 17th November,  James Llewellyn  and Peter Vankeulen spoke at the Omnishopper international event, Canary Wharf.
    • 12/07/16
    • Retail
    • Technology
    • Consumer Goods
    • Point of Sales Tracking
    • Retail Analytics
    • United Kingdom
    • English

    Pushing virtual reality into its second wave of success

    Reignited hype and significant financial backing suggests we may be teetering on the edge of a second wave of virtual reality (VR) success. 20 years of inconspicuous availability is now overshadowed as expectations have surged. Some of the world’s largest companies are in support of VR, while PC and mobile manufacturer launches have driven momentum in 2016. Now up for debate is whether VR will become a mass market entity, and how.
    • 12/07/16
    • Travel and Hospitality
    • Consumer Life
    • United Kingdom
    • English

    A craving for trust – a consumer trend of heightened importance to the travel sector

    Of UK consumers agree they only buy from trusted brands +7 pts. vs. 2011
    • 12/06/16
    • Travel and Hospitality
    • United Kingdom
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    A snapshot on Cruise - Watch-outs for the growing cruise sector

    Continued growth in the international cruise market highlights an increasing important segment of the international market.  
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