The regional distribution of online potential for various product groups differs substantially. Our new study "GfK Online Potential, Germany 2016" reveals new insights such as
- ... how the patterns of online potential differ among the product groups food, clothing, consumer electronics and DIY. Read our press release.
- ... the distribution of online potential in all 17 product groups. Download our map gallery
- ...how online potential compares to purchasing power distribution (online and offline) in the same product group. Download presentation