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Press release
Press|Financial Services|Retail|Consumer Goods|United Kingdom|English

UK Consumer Confidence remains positive as 2015 closes

22.12.2015

First time the Index has shown positive scores for an entire calendar year.

GfK’s long-running Consumer Confidence Index has increased one point to +2 in December.  

Three of the measures used to calculate the Index saw increases this month, one decreased, and the other one was unchanged.

Joe Staton, Head of Market Dynamics at GfK, says:

“Consumer confidence has remained strong for all of 2015 with an average at +3 for the past 12-months. This is the first time since the Consumer Confidence Barometer started in 1974 that the Index has remained positive for an entire calendar year. The last time we were able to report a similar long run of strong news was back in 2002, although the year ended on that occasion with an Index score of -4 after 11 consecutive positive monthly totals.” 

UK Consumer Confidence Measures – December 2015

The Overall Index Score has increased one point this month to +2.    

Personal Financial Situation

The index measuring changes in personal finances during the last 12 months has increased by two points this month to +3; this is nine points higher than December 2014.  

The forecast for personal finances over the next 12 months has increased three points to +9 this month; this is eight points higher than December 2014.  

General Economic Situation 

The measure for the General Economic Situation of the country during the last 12 months has increased one point this month to -5; this is five points higher than December 2014. 

Expectations for the General Economic Situation over the next 12 months have stayed the same at -6; this is one point lower than this time last year. 

Major Purchase Index

The Major Purchase Index has decreased two points this month to +7; this is eight points higher than this time last year. 

Savings Index 

The Savings Index has decreased one point to 0; which is nine points higher than December 2014.

Download word version of press release here.

Download CCB charts here.

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