GfK can now identify when an individual is exposed to an advertisement on multiple devices (PC, smartphone, tablet etc.), enabling more accurate evaluation and attribution of the performance of ad formats, creative and overall campaigns.
GfK’s UK Consumer Confidence Index has decreased four points to +3 in September.
GfK has announced its latest sales figures for four key European optics markets: Italy, France, Spain and Germany. Total turnover for these markets stands at €8.1 billion for the first half of 2015.
GfK SE today announced that Debbie Pruent will retire December 31, 2015.
28 percent internationally are not confident in having enough money to live the “life they want” when they retire. Less than half - 42 percent - are confident.
GfK's latest report on the global major domestic appliance market, published to coincide with the IFA 2015 trade fair in Berlin.
The pet specialists sector in Great Britain, comprising pet chains, pet independents and online pet specialists, has long been considered a lucrative route to market by the industry.
In the first half of 2015, the market for garden tools and chemicals in Great Britain, Germany, Netherlands, France and Belgium recorded an overall growth of 2.9 percent. Total revenues were €3.6 billion.
In anticipation of new technology gadgets being launched this summer, GfK has released international findings on whether the look and style of a technology product is important to consumers, in deciding which one to buy.
GfK’s UK Consumer Confidence Index has increased three points to 7 in August.
Today, GfK has announced the next iteration of its customer experience management solution, GfK Echo.
GfK’s UK Consumer Confidence Index has decreased three points to 4 in July.