Life used to be blissfully straightforward for marketers. Selling a product or service? Create messaging which links your brand to a need state and make your wares physically available. The media plan wrote itself; TV, magazine, even outdoor if you were feeling adventurous.
How can Train Operators Companies (TOCs) sustain high passenger numbers and also deliver a high quality service to all passengers, at all times of the day and days of the week?
Major sporting events often provide an injection of life to the TV market, and this summer proved no exception. Despite the misplaced optimism in England’s chance of Euro 2016 glory, the presence of three home nations – England, Northern Ireland and Wales – brought a much-needed boost to TV sales after a relatively muted start to the year. Our Point-of-Sales data observed year-on-year growth for March, April, May, and June, with April’s growth being particularly impressive given that Easter fell in this month the previous year.
The impact of Brexit continues to raise uncertainty about the future, both in the travel industry and otherwise.
As fashion spending continues on a downward trajectory across Europe1, retailers are becoming increasingly aware of the need to engage customers and maintain brand relevance. In a time-poor, choice-overloaded world where consumers are overwhelmed with noise, brands that fail to communicate a clear and relevant market position are the ones struggling the most. In particular luxury fashion brands, under greater pressure from the recession and losing relevance amongst a younger audience, are turning to social media to try and reverse their fortunes.
Connectivity has become key as technology strives to keep pace with our increasingly frenetic lives. Devices’ ability to interact has enabled individuals to replace a plethora of task-specific products with a handful of multi-functional gadgets – most notably, the smartphone. GfK’s recent Smart Home study found that smartphones led the way as the preferred method for controlling smart home products, with over 70% of respondents favouring this device.
Far from being light viewers, 18-24 year olds are voracious consumers of video content overall. 41 percent of their total viewing is spent using a laptop, whilst viewing on mobile devices is relatively insignificant. Traditional TV content and movies dominate their time spent viewing on a PC/laptop.
Garden care has had a mixed performance so far in 2016. After April saw double digit decline, May, the highest value month, was dry and sunny, causing an increase in total garden care value by 14% year-on-year. June of this year was wetter than in 2015, and saw a decline of 7.6%.
Approximately a month after the Brexit vote and still the main theme of commentary focusses on the uncertainty facing the country. Whilst the quicker-than-anticipated appointment of Teresa May to prime minister , and her creation of a Brexit committee to strike the best deal for Britain has gone some way to calming the raging markets, the fact remains that until Article 50 is invoked, and we get into the nitty gritty of negotiation, nobody can anticipate what Brexit will actually mean.
Across powered gardening, the hot segment has been cordless, going up by 14.4% in volume terms and 21.3% in value. Cordless lawnmowers grew by 88% in volume terms, and hedge trimmers continued to improve, growing by 4%. Grass trimmers became the leading cordless segment through 15% volume growth. With ongoing research and investment in battery technologies, cordless gardening is set to continue to develop.
With consumers increasingly choosing to entertain guests at home and a wider variety of wine becoming more accessible to the British public, it comes as no surprise that wine cabinets have recorded double-digit year-on-year volume growth over the last two years and have grown by nearly 50% in value over the last four, already being worth £8 million in the first half of 2016. When considering both standard and premium kitchens, consumers are starting to see wine cabinets as a desirable, must-have fixture.
A review of volume performance shows that the total market is up over 12% and key areas of feeding and bathing have performed impressively. The growth within feeding appears to be driven primarily by baby bottles and bibs, of which the value growth has declined as has the average selling price illustrating the heavy reliance of retailers to sell as many units as possible.