To win new consumers and inspire existing ones, alcohol companies need to bottle their inspiration – it’s about selling experience, not just drinks.
How important is offering competitive deals to existing customers for energy suppliers?
Find out the thoughts and findings of the GfK team who attended the Smart Summit 2016.
GfK’s latest Quarterly Energy Market Monitor reveals that more than half of British households that considered switching energy supplier – but didn’t – in the second quarter of the year, stayed because of a better deal.
Price comparison sites (PCS) have long been used extensively across motor insurance. The combination of a highly price sensitive market with the ease and convenience offered by sites has made motor insurance a highly fertile ground for them. However, home insurance has traditionally been a much tougher nut to crack for PCS given the high levels of loyalty to bank providers and the level of inertia within the sector. However, there are now definite signs that this is changing.
Since the referendum on June 23rd and the decision of the British people to leave the European Union, brands and marketers have been contemplating what it means for them, and how, if at all, they should adapt their strategy and communications to appeal to the residents of a Disunited Kingdom.
Index rebounds to pre-Brexit levels last seen in June
We conducted secondary research to explore the current sepsis market and the current and future competitive landscape.
We collected extensive information on disease prevalence, diagnosis and treatment guidelines and the pricing and reimbursement landscape through desk research in the EU5
Our client wanted to help affiliates in eight countries to better understand the threats and opportunities this evolving competitive landscape will bring in the years ahead.
A risk modeling company needed reliable boundary and market data to create and validate its windstorm model for Europe. Constructing geographically precise risk models is essential to predicting financial risk for the insurance and reinsurance companies that use our client’s services.
The fashion industry has been struggling across Europe for a while, and the concern is that the UK, which has up to now maintained a flat performance, may start to decline.
We share our latest thinking on what a UK fashion brands need to do to be successful in today’s ever changing environment and to inspire and engage tomorrow's fashion consumer.