New connected consumers in emerging markets, especially rural China, continued to drive smartphone growth in 2Q16. Resilient mid-range to high-end sales mean GfK upgrades its 2016 smartphone market value forecast to USD 426 billion. No immediate impact in the UK from Brexit.
We helped a major British technology distributor reduce the time and effort expended in keeping product data clean and up to date across its large product range.
We helped our client streamline communications with suppliers and the management of web content.
We provided a fast-growing reseller with user-friendly product data to support its sales process.
Our catalog enables our client to offer comprehensive and authoritative product listings through its online publications.
Helen Roberts, consumer and retail lead at Gfk, assesses what industry data is telling us about the current market.
Despite being close together geographically the Irish and UK markets vary in a number of ways, and it is important to consider these intricate differences when pulling together a strategy for the Irish market. Key changes in the market, as well as the buoyancy of the core computing categories in 2015, have ensured that increased focus is being given to Ireland by manufacturers and retailers alike.
We calculated the regional market potential for our client’s product line categories. This allowed the retailer to optimize these product lines at the chain store level, resulting in cost savings and a more effective response to local demand.
The second quarter of 2016 saw continued challenges to the retail Information Technology (IT) market. The overall market declined in value by 6% compared with the same period of 2015. Both traditional computing and tablets contributed significantly to this drop, and areas such as storage and networking that had previously been strong also slipped into decline. However, some areas of IT, many associated with PC gaming products, provide something of a silver lining.
With access to more devices and new formats of viewing than ever before, the video viewing landscape is changing rapidly. We’re now viewing videos not only at home and on the go, but also across multiple devices. Subscription video on demand (SVOD) services in particular is growing fast. According to BARB, UK households subscribing to Netflix, Amazon Video and Now TV have increased from 14% to 24% year on year.
GfK’s long-running monthly Consumer Confidence Index dropped 11 points in July (since the June interviews conducted before the Referendum) from -1 to -12.
Sharpest monthly fall for more than 26 years – GfK’s long-running monthly Consumer Confidence Index dropped 11 points in July (since the June interviews conducted before the Referendum) from -1 to -12. The survey dates back to 1974 and July sees the sharpest month-by-month drop for more than 26 years (March 1990). This is also a further 3-point drop from the -9 recorded by the Brexit Special in early July. All five measures used to calculate the Index saw decreases this month.