In the run up to the festive period, the anticipation of Black Friday’s impact on Christmas 2015 retail sales was high.
Nothing seems to grab the attention of GB like a large sporting event and with 2016 having both the European football championship and Rio Olympics, there appears to be no better time to upgrade your TV.
The Consumer Electronics market has been relatively stable in the first nine months of 2016. We might even have expected better, given the stimulus of a European football championship with significant participation from British and Irish teams. This enabled retailers to sell a wide variety of ever larger TVs that were increasingly likely to be 4K Ultra high definition, not forgetting a minority of OLED products.
The key trends affecting the IT retail market is agile working and PC gaming with areas such as desk computing, mobile computing and monitors all benefiting from growth.
As we hurtle towards the end of the year everyone is talking about Black Friday 2016. This retail event has changed a lot in its short life this side of the pond, and we know it will continue to change as strategies from both manufacturers and retailers evolve from the learnings of previous years.
We have developed a tool that enables you to have a thorough understanding of what consumers do both on and offline, in order to gain intelligence into the crucial ‘why’ of their actions.
Accompany Jess on her purchase journey to find out how we can analyse various details about a specific journey to show a true picture of the consumer.
To win new consumers and inspire existing ones, alcohol companies need to bottle their inspiration – it’s about selling experience, not just drinks.
How important is offering competitive deals to existing customers for energy suppliers?
Find out the thoughts and findings of the GfK team who attended the Smart Summit 2016.
GfK’s latest Quarterly Energy Market Monitor reveals that more than half of British households that considered switching energy supplier – but didn’t – in the second quarter of the year, stayed because of a better deal.
Price comparison sites (PCS) have long been used extensively across motor insurance. The combination of a highly price sensitive market with the ease and convenience offered by sites has made motor insurance a highly fertile ground for them. However, home insurance has traditionally been a much tougher nut to crack for PCS given the high levels of loyalty to bank providers and the level of inertia within the sector. However, there are now definite signs that this is changing.
Since the referendum on June 23rd and the decision of the British people to leave the European Union, brands and marketers have been contemplating what it means for them, and how, if at all, they should adapt their strategy and communications to appeal to the residents of a Disunited Kingdom.