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  • How do we think Black Friday will shape up in 2016
    • 10/24/16
    • Retail
    • Consumer Goods
    • Point of Sales Tracking
    • United Kingdom
    • English

    How do we think Black Friday will shape up in 2016

    In the run up to the festive period, the anticipation of Black Friday’s impact on Christmas 2015 retail sales was high.

  • Have this year’s Euros and Olympics impacted TV sales?
    • 10/24/16
    • Retail
    • Consumer Goods
    • Point of Sales Tracking
    • United Kingdom
    • English

    Have this year’s Euros and Olympics impacted TV sales?

    Nothing seems to grab the attention of GB like a large sporting event and with 2016 having both the European football championship and Rio Olympics, there appears to be no better time to upgrade your TV.

  • Emphasis on 4K and HIFI Audio
    • 10/24/16
    • Technology
    • Point of Sales Tracking
    • United Kingdom
    • English

    Emphasis on 4K and HIFI Audio

    The Consumer Electronics market has been relatively stable in the first nine months of 2016. We might even have expected better, given the stimulus of a European football championship with significant participation from British and Irish teams. This enabled retailers to sell a wide variety of ever larger TVs that were increasingly likely to be 4K Ultra high definition, not forgetting a minority of OLED products.

  • Agile working and PC gaming bring growth to UK computing
    • 10/24/16
    • Technology
    • Point of Sales Tracking
    • United Kingdom
    • English

    Agile working and PC gaming bring growth to UK computing

    The key trends affecting the IT retail market is agile working and PC gaming with areas such as desk computing, mobile computing and monitors all benefiting from growth.

  • Black Friday: the build up
    • 10/14/16
    • Fashion and Lifestyle
    • Retail
    • Point of Sales Tracking
    • United Kingdom
    • English

    Black Friday: the build up

    As we hurtle towards the end of the year everyone is talking about Black Friday 2016. This retail event has changed a lot in its short life this side of the pond, and we know it will continue to change as strategies from both manufacturers and retailers evolve from the learnings of previous years. 

  • How to get bigger in the business of fashion
    • 10/14/16
    • Fashion and Lifestyle
    • Connected Consumer
    • United Kingdom
    • English

    How to get bigger in the business of fashion

    We have developed a tool that enables you to have a thorough understanding of what consumers do both on and offline, in order to gain intelligence into the crucial ‘why’ of their actions.

    Accompany Jess on her purchase journey to find out how we can analyse various details about a specific journey to show a true picture of the consumer.

  • UK Alcohol: Let the ideas flow
    • 10/11/16
    • Consumer Goods
    • FMCG
    • Shopper
    • United Kingdom
    • English

    UK Alcohol: Let the ideas flow

    To win new consumers and inspire existing ones, alcohol companies need to bottle their inspiration – it’s about selling experience, not just drinks.

  • Energy suppliers: The benefits for those who focus offers on existing and loyal customers
    • 10/06/16
    • Energy
    • United Kingdom
    • English

    Energy suppliers: The benefits for those who focus offers on existing and loyal customers

    How important is offering competitive deals to existing customers for energy suppliers?

  • GfK's thoughts on the 2016 Smart Summit
    • 10/06/16
    • Home Appliances
    • Technology
    • Energy
    • United Kingdom
    • English

    GfK's thoughts on the 2016 Smart Summit

    Find out the thoughts and findings of the GfK team who attended the Smart Summit 2016.

  • Price comparison sites suffer switching dip as consumers go direct to get better deals with energy suppliers
    • 10/06/16
    • Energy
    • United Kingdom
    • English

    Price comparison sites suffer switching dip as consumers go direct to get better deals with energy suppliers

    GfK’s latest Quarterly Energy Market Monitor reveals that more than half of British households that considered switching energy supplier – but didn’t – in the second quarter of the year, stayed because of a better deal.

  • Why are British consumers no longer banking on home insurance?
    • 10/06/16
    • Financial Services
    • Market Opportunities and Innovation
    • United Kingdom
    • English

    Why are British consumers no longer banking on home insurance?

    Price comparison sites (PCS) have long been used extensively across motor insurance. The combination of a highly price sensitive market with the ease and convenience offered by sites has made motor insurance a highly fertile ground for them. However, home insurance has traditionally been a much tougher nut to crack for PCS given the high levels of loyalty to bank providers and the level of inertia within the sector. However, there are now definite signs that this is changing.

  • Innovating in a post-Brexit Britain
    • 10/05/16
    • -INDUSTRIES
    • United Kingdom
    • English

    Innovating in a post-Brexit Britain

    Since the referendum on June 23rd and the decision of the British people to leave the European Union, brands and marketers have been contemplating what it means for them, and how, if at all, they should adapt their strategy and communications to appeal to the residents of a Disunited Kingdom.

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