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  • How can the CCB Forecasting tool help my business?
    • 11/22/16
    • Automotive
    • United Kingdom
    • English

    How can the CCB Forecasting tool help my business?

    Our CCB foresting tool combines new vehicle registrations with our Consumer Confidence Barometer (CCB) data to forecast if sales will increase or decrease in the next three to four months.

  • Can PlayStation Virtual Reality reach the mass market?
    • 11/21/16
    • Retail
    • Technology
    • User Experience (UX)
    • United Kingdom
    • English

    Can PlayStation Virtual Reality reach the mass market?

    Half of the UK population are interested in owning a VR device
    VR (Virtual Reality) is a well-recognized term, and it seems the concept is gaining traction with consumers.

  • Black Friday: Are we already seeing changes?
    • 11/17/16
    • Fashion and Lifestyle
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • Point of Sales Tracking
    • United Kingdom
    • English

    Black Friday: Are we already seeing changes?

    As we now enter the month of November we are getting ever closer to the most important day in the retail calendar Black Friday, or are we?

    Over the past three years this single day has represented the most important day in the retail calendar. However we are already seeing through early communication from retailers that the focus may not be just on this single day.

  • Financial advertisers gain instant access to GfK’s FRS consumer segments
    • 11/17/16
    • Financial Services
    • Technology
    • Digital Market Intelligence
    • United Kingdom
    • English

    Financial advertisers gain instant access to GfK’s FRS consumer segments

    GfK is releasing a portfolio of financial segments from its industry-leading Financial Research Survey (FRS). The segments are being made directly available to advertisers through Eyeota on its platform partners. This is the first time the global market research organization has shared its long-running market measurement study in this way, making it available for programmatic data activation and digital advertising.

  • B2B innovation is challenging, but can be successfully executed if you know how
    • 11/15/16
    • Market Opportunities and Innovation
    • Innovation Roadmap
    • United Kingdom
    • English

    B2B innovation is challenging, but can be successfully executed if you know how

    Businesses must innovate to survive. The development of new and improved products and services is required to ensure revenue and value generation in changing economic and market conditions, customer satisfaction and loyalty, new customer acquisition, the resistance of competitive pressures, and that the challenge of disruption can be met head on.

  • Are there turbulent times ahead for consumer confidence?
    • 11/04/16
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • Consumer Panels
    • United Kingdom
    • English

    Are there turbulent times ahead for consumer confidence?

    I think it’s safe to say that 2016 has been one of the most interesting years since the GfK Consumer Confidence Barometer (CCB) started back in 1974.

    The monthly survey we carry out for the European Commission among UK consumers started the year in a resiliently bullish mood, increasing two points to +4 in January.

    But we quickly saw concerns about the EU Referendum. In February, the Overall Index Score dropped four points back to zero.

  • 2016 sees the UK tyre market spring back to growth after a prolonged period of decline
    • 10/31/16
    • Automotive
    • Point of Sales Tracking
    • United Kingdom
    • English

    2016 sees the UK tyre market spring back to growth after a prolonged period of decline

    2016 has seen the UK tyre market spring back to growth after a prolonged period of decline. Innovation has been a contributory factor to growth with new ranges from key manufacturers selling well from launch.

  • Graduate Recruitment
    • 10/28/16
    • Careers
    • United Kingdom
    • English

    Graduate Recruitment

    We are looking for bright graduates with an expected or achieved minimum 2:1 (or above) in any subject, who are dedicated to developing a career in research for our 2017 intake.

  • Eyesight and memory loss are leading concerns around aging
    • 10/28/16
    • Health
    • Consumer Health
    • Dental and Oral Health
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Global Study
    • United Kingdom
    • English

    Eyesight and memory loss are leading concerns around aging

    Internationally, the top five physical conditions that people worry most about having, either now or as they age, are eyesight getting poorer, not being as mentally alert, lacking energy, having trouble taking care of themselves physically, and being unable to walk or drive.

  • Consumer Confidence Index drops two points
    • 10/28/16
    • Financial Services
    • Retail
    • Consumer Panels
    • Market Opportunities and Innovation
    • Point of Sales Analytics
    • Shopper
    • Trends and Forecasting
    • United Kingdom
    • English

    Consumer Confidence Index drops two points

    ...but consumers say they are not afraid to spend.

    GfK’s long-running Consumer Confidence Index has decreased by two points this month to -3. Two of the measures in the Index saw increases and three of the measures saw decreases in October.

  • Brexit, what Brexit?
    • 10/27/16
    • Home Appliances
    • Industrial Goods
    • Media and Entertainment
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • Home and Living
    • Shopper
    • United Kingdom
    • English

    Brexit, what Brexit?

    Our last newsletter was written in the wake of the unexpected Brexit vote, the subsequent market reaction, and the historic 9 point drop in consumer confidence that had the industry reeling with uncertainty. Fear and panic had us in their icy grasp, and then, well nothing much really seemed to happen, and business as usual continued across the summer.

  • Digging for growth in 2016
    • 10/27/16
    • Home Appliances
    • United Kingdom
    • English

    Digging for growth in 2016

    The garden hand tools market has seen positive development in 2016 with 6% and 3% volume and value growth respectively year to date to September.  The largest months of the year (May to July) all reported strong growth, in fact only two months of 2016 have seen declines. 

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