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  • Black Friday: the build up
    • 10/14/16
    • Fashion and Lifestyle
    • Retail
    • Point of Sales Tracking
    • United Kingdom
    • English

    Black Friday: the build up

    As we hurtle towards the end of the year everyone is talking about Black Friday 2016. This retail event has changed a lot in its short life this side of the pond, and we know it will continue to change as strategies from both manufacturers and retailers evolve from the learnings of previous years. 

  • How to get bigger in the business of fashion
    • 10/14/16
    • Fashion and Lifestyle
    • Connected Consumer
    • United Kingdom
    • English

    How to get bigger in the business of fashion

    We have developed a tool that enables you to have a thorough understanding of what consumers do both on and offline, in order to gain intelligence into the crucial ‘why’ of their actions.

    Accompany Jess on her purchase journey to find out how we can analyse various details about a specific journey to show a true picture of the consumer.

  • UK Alcohol: Let the ideas flow
    • 10/11/16
    • Consumer Goods
    • FMCG
    • Shopper
    • United Kingdom
    • English

    UK Alcohol: Let the ideas flow

    To win new consumers and inspire existing ones, alcohol companies need to bottle their inspiration – it’s about selling experience, not just drinks.

  • Energy suppliers: The benefits for those who focus offers on existing and loyal customers
    • 10/06/16
    • Energy
    • United Kingdom
    • English

    Energy suppliers: The benefits for those who focus offers on existing and loyal customers

    How important is offering competitive deals to existing customers for energy suppliers?

  • GfK's thoughts on the 2016 Smart Summit
    • 10/06/16
    • Home Appliances
    • Technology
    • Energy
    • United Kingdom
    • English

    GfK's thoughts on the 2016 Smart Summit

    Find out the thoughts and findings of the GfK team who attended the Smart Summit 2016.

  • Price comparison sites suffer switching dip as consumers go direct to get better deals with energy suppliers
    • 10/06/16
    • Energy
    • United Kingdom
    • English

    Price comparison sites suffer switching dip as consumers go direct to get better deals with energy suppliers

    GfK’s latest Quarterly Energy Market Monitor reveals that more than half of British households that considered switching energy supplier – but didn’t – in the second quarter of the year, stayed because of a better deal.

  • Why are British consumers no longer banking on home insurance?
    • 10/06/16
    • Financial Services
    • Market Opportunities and Innovation
    • United Kingdom
    • English

    Why are British consumers no longer banking on home insurance?

    Price comparison sites (PCS) have long been used extensively across motor insurance. The combination of a highly price sensitive market with the ease and convenience offered by sites has made motor insurance a highly fertile ground for them. However, home insurance has traditionally been a much tougher nut to crack for PCS given the high levels of loyalty to bank providers and the level of inertia within the sector. However, there are now definite signs that this is changing.

  • Innovating in a post-Brexit Britain
    • 10/05/16
    • -INDUSTRIES
    • United Kingdom
    • English

    Innovating in a post-Brexit Britain

    Since the referendum on June 23rd and the decision of the British people to leave the European Union, brands and marketers have been contemplating what it means for them, and how, if at all, they should adapt their strategy and communications to appeal to the residents of a Disunited Kingdom.

  • Consumer Confidence Index rises six points
    • 09/30/16
    • -INDUSTRIES
    • -SOLUTIONS
    • United Kingdom
    • English

    Consumer Confidence Index rises six points

    Index rebounds to pre-Brexit levels last seen in June

  • Commercial assessment of a new immunotherapy
    • 09/21/16
    • Health
    • Market Opportunities and Innovation
    • United Kingdom
    • English

    Commercial assessment of a new immunotherapy

    We conducted secondary research to explore the current sepsis market and the current and future competitive landscape.

  • Driving informed investment decisions for a new treatment
    • 09/21/16
    • Health
    • Market Opportunities and Innovation
    • United Kingdom
    • English

    Driving informed investment decisions for a new treatment

    We collected extensive information on disease prevalence, diagnosis and treatment guidelines and the pricing and reimbursement landscape through desk research in the EU5

  • Simulating the future market for inflammatory disease biosimilars
    • 09/21/16
    • Health
    • Market Opportunities and Innovation
    • United Kingdom
    • English

    Simulating the future market for inflammatory disease biosimilars

    Our client wanted to help affiliates in eight countries to better understand the threats and opportunities this evolving competitive landscape will bring in the years ahead.

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