Our CCB foresting tool combines new vehicle registrations with our Consumer Confidence Barometer (CCB) data to forecast if sales will increase or decrease in the next three to four months.
Half of the UK population are interested in owning a VR device
VR (Virtual Reality) is a well-recognized term, and it seems the concept is gaining traction with consumers.
As we now enter the month of November we are getting ever closer to the most important day in the retail calendar Black Friday, or are we?
Over the past three years this single day has represented the most important day in the retail calendar. However we are already seeing through early communication from retailers that the focus may not be just on this single day.
GfK is releasing a portfolio of financial segments from its industry-leading Financial Research Survey (FRS). The segments are being made directly available to advertisers through Eyeota on its platform partners. This is the first time the global market research organization has shared its long-running market measurement study in this way, making it available for programmatic data activation and digital advertising.
Businesses must innovate to survive. The development of new and improved products and services is required to ensure revenue and value generation in changing economic and market conditions, customer satisfaction and loyalty, new customer acquisition, the resistance of competitive pressures, and that the challenge of disruption can be met head on.
I think it’s safe to say that 2016 has been one of the most interesting years since the GfK Consumer Confidence Barometer (CCB) started back in 1974.
The monthly survey we carry out for the European Commission among UK consumers started the year in a resiliently bullish mood, increasing two points to +4 in January.
But we quickly saw concerns about the EU Referendum. In February, the Overall Index Score dropped four points back to zero.
2016 has seen the UK tyre market spring back to growth after a prolonged period of decline. Innovation has been a contributory factor to growth with new ranges from key manufacturers selling well from launch.
We are looking for bright graduates with an expected or achieved minimum 2:1 (or above) in any subject, who are dedicated to developing a career in research for our 2017 intake.
Internationally, the top five physical conditions that people worry most about having, either now or as they age, are eyesight getting poorer, not being as mentally alert, lacking energy, having trouble taking care of themselves physically, and being unable to walk or drive.
...but consumers say they are not afraid to spend.
GfK’s long-running Consumer Confidence Index has decreased by two points this month to -3. Two of the measures in the Index saw increases and three of the measures saw decreases in October.
Our last newsletter was written in the wake of the unexpected Brexit vote, the subsequent market reaction, and the historic 9 point drop in consumer confidence that had the industry reeling with uncertainty. Fear and panic had us in their icy grasp, and then, well nothing much really seemed to happen, and business as usual continued across the summer.
The garden hand tools market has seen positive development in 2016 with 6% and 3% volume and value growth respectively year to date to September. The largest months of the year (May to July) all reported strong growth, in fact only two months of 2016 have seen declines.