Overall Index Score has bounced between zero and -13 since February 2016
2018 kicks off on surprisingly upbeat note
Paris holds onto top place for second year running, followed closely by London. Sydney knocks New York off 3rd place. Dublin and Edinburgh both show large score gains.
Global smartphone sales reached 397 million units in the fourth quarter of 2017 (4Q17), a one percent increase year-on-year.
Innovating their propositions to fit emerging consumer needs will ensure they aren't.
December 2017 was always going to be tough, set against a backdrop of low consumer confidence, economic uncertainty and rising inflation.
Traditional market research is dying. The future of research involves constant testing and developing research approaches using tools such as voice and text analysis, artificial intelligence (AI) and behavioural economics, to name a few. Read all about the future of market research in our Future of Research series!
Understand the opportunities and implications of new trends, consumer behaviours and expectations in your industry so you can win consumers’ ongoing trust and loyalty. We have wrapped all the need-to-know consumer insights to help you start planning your 2018 strategies.
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Nearly two years of declining consumer confidence
New White Paper from GfK identifies the benefits of online personalized advertising for small and medium business across US, UK, Germany, France and Brazil.
No festive cheer as index notches up 20 consecutive months in negative territory