It’s often been said that the world is divided into two kinds of people; those who like to spend their holidays seeing and doing things, and others who just want to lie on the beach. Recent global research from GfK shows that the truth is a little more complicated.
All in all, 2016 has been a successful year for tyre manufacturers in the UK. Following the increasing number of SUVs on the road, 4x4 tyre sales grew notably by 18% units sold* yoy, but overall GfK’s Panel Market GB was flat.
Consumers are more connected than ever. New technologies and the benefits they bring have a significant impact on people’s behavior and their relationships with brands. Find out what that means for your business!
Nearly three out of four GB consumers think prices have risen over the past year and they expect more rapid rises to come
Amazon’s biggest visual production to date, The Grand Tour, shows clear appeal among UK SVOD viewers. GfK’s established SVOD content tracking and analysis finds that the show swept the board versus other titles viewed on Amazon. It was the most viewed title in both November and December 2016, attracting the biggest audience reach for an Amazon show in the UK since GfK’s tracking service began in 2015.
Continued 4G expansion in China, plus accelerating growth in Russia, drove global demand over the year. Smartphone sales in 4Q16 totaled 391 million units globally, up six percent year-on-year. All regions except Western Europe saw year-on-year growth in 4Q16.
GfK launches Supercrunch. The new unit with an independent market appearance offers customers a com-pletely new type of automated, user-defined analysis, helping them solve central marketing issues quickly and cost effectively.
Every year in January the word “gym membership” peaks in number of searches on Google and the gyms across the UK are filled with people determined to start a new, healthier life. GfK data shows that health and fitness is not just a January fling but is instead becoming a key feature of our general lifestyles.
Whilst a positive result is often referred to as Christmas coming early, given the uncertainty of the past 6 months, our retailers were just grateful that Christmas came at all this year. And come it did, with overall year on year December retail growth up 4.3%, and all the big generalist retailers making lots of positive noise around December/Xmas trading results.
Although the referendum vote to leave the European Union caused anxiety about its effect on business (as indicated by the pessimism and caution registered in GfK’s post referendum consumer confidence survey) sales of electrical durables over the second half of 2016 appeared largely unaffected.
Alongside cooling, washing machines have been instrumental in driving Total MDA value (+6%) and volume (+7%) growth in 2016.
But does January’s dip in Major Purchase Index predict slowing consumer spending for 2017?
GfK’s long-running Consumer Confidence Index has increased two points this month to -5. Three of the five measures saw increases in January, one was unchanged, and the other decreased.