Möchten Sie zur deutschen Seite wechseln?JaNeina
Close

Insights

clear all filters
  • 40% of UK consumers see cars as merely a means of transport
    • 10/18/17
    • Automotive
    • Brand and Customer Experience
    • United Kingdom
    • English

    40% of UK consumers see cars as merely a means of transport

    Once upon a time, a car was the ultimate status symbol. But rather than being a sign of the ‘good life’, consumers today increasingly see cars as functional objects. In a recent survey, 40% of consumers told us that cars are merely a means of transport.

  • Driving Innovation - Take concept validation to the next level with voice analytics
    • 10/16/17
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Home and Living
    • United Kingdom
    • English

    Driving Innovation - Take concept validation to the next level with voice analytics

    Last step of the innovation journey – Listen to your consumers! Adding voice analytics to your concept testing will reveal the real emotions behind your new product.

  • It's time to listen to the voice of the customer
    • 10/12/17
    • Brand and Customer Experience
    • United Kingdom
    • English

    It's time to listen to the voice of the customer

    Adding voice analytics to uncover the real feelings of your customers behind a non-rated answer, could turn your CX into a more customer-centric strategy.

  • Three top tips to becoming the superhero of the shelf
    • 10/02/17
    • Retail
    • Consumer Goods
    • FMCG
    • Shopper
    • United Kingdom
    • English

    Three top tips to becoming the superhero of the shelf

    Category management has been revolutionised. Today you need to become the superhero of the shelf to tackle the omnichannel and hyper-competitive environment. But how can you achieve this in a world where the real power rests with the shopper?

  • Driving Innovation: Involve your customers to unlock new opportunities - Co-Creation
    • 10/02/17
    • Home Appliances
    • Financial Services
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • United Kingdom
    • English

    Driving Innovation: Involve your customers to unlock new opportunities - Co-Creation

    How can your brand move forward in the innovation process and develop the right ideas? It is essential to co-create with your customers to develop and explore concepts.

  • UK Consumer Confidence up one point in September
    • 09/28/17
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • Consumer Life
    • United Kingdom
    • English

    UK Consumer Confidence up one point in September

    Confidence in personal finances declines but consumers are in defiant mood. GfK’s long-running Consumer Confidence Index increased by one point to - 9 in September. 

  • Driving Innovation: Understanding your consumers' unmet Needs
    • 09/20/17
    • Financial Services
    • Media and Entertainment
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • Home and Living
    • United Kingdom
    • English

    Driving Innovation: Understanding your consumers' unmet Needs

    If we don't understand consumers' needs, how are we going to innovate and find new opportunities to develop our brand and products? Discover how to uncover their behaviour and attitudes at both an unconscious and conscious level.

  • Driving Innovation: The importance of Targeting in your innovation process
    • 09/13/17
    • Fashion and Lifestyle
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • United Kingdom
    • English

    Driving Innovation: The importance of Targeting in your innovation process

    Why do three out of four new product launches fail to achieve their potential? The first step to address this question is to identify and understand the target market for any new product or service launch. Re-discover the importance of Targeting in your innovation process with our interactive content. 

  • Driving Innovation: Steps for a successful innovation journey
    • 09/07/17
    • Fashion and Lifestyle
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • United Kingdom
    • English

    Driving Innovation: Steps for a successful innovation journey

    We took a walk in your shoes and developed the Smart Home Study following our own Innovation journey in four steps: Targeting, Needs, Co - creation and Validation. Download this interactive content and start your own journey!

  • Assessing fresh pasta concepts for the US market
    • 09/05/17
    • Consumer Goods
    • Market Opportunities and Innovation
    • United Kingdom
    • English

    Assessing fresh pasta concepts for the US market

    We helped a multinational FMCG company optimize two new product ideas for an existing pasta brand.

  • Three ways disabled rail customers can expect disruption to their journey
    • 09/01/17
    • Travel and Hospitality
    • Mystery Shopping
    • United Kingdom
    • English

    Three ways disabled rail customers can expect disruption to their journey

    As the Department for Transport puts more emphasis on accessible transport, removing barriers for passengers with disabilities should be a priority for Train Operating Companies (TOCs).

  • UK Consumer Confidence up two points in August
    • 08/31/17
    • Fashion and Lifestyle
    • Financial Services
    • Health
    • Consumer Health
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Consumer Goods
    • FMCG
    • Energy
    • United Kingdom
    • English

    UK Consumer Confidence up two points in August

    Increases in all five measures but is this a dead-cat bounce over the dog-days of summer?

General