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  • What are the future tools of market research and how they can help you?
    • 12/11/17
    • Fashion and Lifestyle
    • Financial Services
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Home and Living
    • Brand and Customer Experience
    • Digital Market Intelligence
    • Market Opportunities and Innovation
    • United Kingdom
    • English

    What are the future tools of market research and how they can help you?

    Traditional market research is dying. The future of research involves constant testing and developing research approaches using tools such as voice and text analysis, artificial intelligence (AI) and behavioural economics, to name a few. Read all about the future of market research in our Future of Research series!

  • Consumer trends and insights for 2018
    • 12/10/17
    • United Kingdom
    • English

    Consumer trends and insights for 2018

    Understand the opportunities and implications of new trends, consumer behaviours and expectations in your industry so you can win consumers’ ongoing trust and loyalty. We have wrapped all the need-to-know consumer insights to help you start planning your 2018 strategies.

  • SMB attitudes towards personalized advertising 2017
    • 12/07/17
    • United Kingdom
    • English

    SMB attitudes towards personalized advertising 2017

    New White Paper from GfK identifies the benefits of online personalized advertising for small and medium business across US, UK, Germany, France and Brazil.

  • UK Consumer Confidence tumbles two points in November to -12
    • 12/06/17
    • Press
    • Fashion and Lifestyle
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • United Kingdom
    • English

    UK Consumer Confidence tumbles two points in November to -12

    No festive cheer as index notches up 20 consecutive months in negative territory

  • Contract SIM-only continues to surge in Q317 in GB
    • 12/06/17
    • Technology
    • Point of Sales Tracking
    • United Kingdom
    • English

    Contract SIM-only continues to surge in Q317 in GB

    GfK’s latest Point of Sale (PoS) and quarterly Tech Consumer 360 data on the mobile phone market reveals that the Contract SIM-only (SIMO) category was the strongest performer in Q3, up 20% on the previous quarter.

  • GfK scoops double award for “Best Innovation” at MRS 2017 Awards
    • 12/05/17
    • United Kingdom
    • English

    GfK scoops double award for “Best Innovation” at MRS 2017 Awards

    GfK awarded both “Winner” and “Highly Commended” for the Research Live Award for Best Innovation, at the MRS Awards 2017. 

  • Black Friday Week – Store Sales Now The Minority – GfK POS Tracking
    • 11/26/17
    • Retail
    • Point of Sales Tracking
    • United Kingdom
    • English

    Black Friday Week – Store Sales Now The Minority – GfK POS Tracking

    We all thought it, and perhaps even knew it! We’ve seen the rise of online sales in Black Friday weeks across the last few years, but now it’s official, for the consumer durable categories as tracked by GfK, more sales now take place online than off.

  • Health, financial security and free time are top factors for the Good Life, say UK consumers
    • 11/21/17
    • Financial Services
    • Consumer Health
    • Home and Living
    • Market Opportunities and Innovation
    • United Kingdom
    • English

    Health, financial security and free time are top factors for the Good Life, say UK consumers

    When it comes to the factors that make up ‘the good life’, the top three most popular items according to the online population in the UK are good health, financial security and leisure time. Well over half of Britons also see a home you own, a happy marriage, travel for leisure, and control over one’s life as being part of the good life. 

  • Germany reclaims top “nation brand” ranking, with USA dropping to sixth place
    • 11/16/17
    • Public Services
    • Brand and Customer Experience
    • Public Communications and Social Science
    • United Kingdom
    • English

    Germany reclaims top “nation brand” ranking, with USA dropping to sixth place

    France leaps to second place for first time, since 2009, while UK regains ground to remain third and Japan enters top five for first time since 2011. USA is only country showing overall decline in 2017. Germany shows major gains in Governance, People, and Culture.

  • Opportunities to join our Field Interviewer Team
    • 11/06/17
    • Careers
    • United Kingdom
    • English

    Opportunities to join our Field Interviewer Team

    Flexible, interesting and valued, Your career as a Face to Face Market Research Interviewer with GfK. 

  • Premium Powers Outdoor BBQ Market Growth
    • 11/02/17
    • Home Appliances
    • Retail
    • Consumer Goods
    • Home and Living
    • Point of Sales Tracking
    • United Kingdom
    • English

    Premium Powers Outdoor BBQ Market Growth

    As we come to the end of the season, the BBQs market has settled on 11.9% value growth (Jan-Sep YoY).

  • Troubled times for garden hand tools
    • 11/01/17
    • Home Appliances
    • Retail
    • Point of Sales Tracking
    • United Kingdom
    • English

    Troubled times for garden hand tools

    The garden hand tools market has struggled in 2017*. Volume sales have fallen 11% for the year to September compared to the same period last year.

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