Once upon a time, a car was the ultimate status symbol. But rather than being a sign of the ‘good life’, consumers today increasingly see cars as functional objects. In a recent survey, 40% of consumers told us that cars are merely a means of transport.
Last step of the innovation journey – Listen to your consumers! Adding voice analytics to your concept testing will reveal the real emotions behind your new product.
Adding voice analytics to uncover the real feelings of your customers behind a non-rated answer, could turn your CX into a more customer-centric strategy.
Category management has been revolutionised. Today you need to become the superhero of the shelf to tackle the omnichannel and hyper-competitive environment. But how can you achieve this in a world where the real power rests with the shopper?
How can your brand move forward in the innovation process and develop the right ideas? It is essential to co-create with your customers to develop and explore concepts.
Confidence in personal finances declines but consumers are in defiant mood. GfK’s long-running Consumer Confidence Index increased by one point to - 9 in September.
If we don't understand consumers' needs, how are we going to innovate and find new opportunities to develop our brand and products? Discover how to uncover their behaviour and attitudes at both an unconscious and conscious level.
Why do three out of four new product launches fail to achieve their potential? The first step to address this question is to identify and understand the target market for any new product or service launch. Re-discover the importance of Targeting in your innovation process with our interactive content.
We took a walk in your shoes and developed the Smart Home Study following our own Innovation journey in four steps: Targeting, Needs, Co - creation and Validation. Download this interactive content and start your own journey!
We helped a multinational FMCG company optimize two new product ideas for an existing pasta brand.
As the Department for Transport puts more emphasis on accessible transport, removing barriers for passengers with disabilities should be a priority for Train Operating Companies (TOCs).
Increases in all five measures but is this a dead-cat bounce over the dog-days of summer?