Traditional market research is dying. The future of research involves constant testing and developing research approaches using tools such as voice and text analysis, artificial intelligence (AI) and behavioural economics, to name a few. Read all about the future of market research in our Future of Research series!
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New White Paper from GfK identifies the benefits of online personalized advertising for small and medium business across US, UK, Germany, France and Brazil.
No festive cheer as index notches up 20 consecutive months in negative territory
GfK’s latest Point of Sale (PoS) and quarterly Tech Consumer 360 data on the mobile phone market reveals that the Contract SIM-only (SIMO) category was the strongest performer in Q3, up 20% on the previous quarter.
GfK awarded both “Winner” and “Highly Commended” for the Research Live Award for Best Innovation, at the MRS Awards 2017.
We all thought it, and perhaps even knew it! We’ve seen the rise of online sales in Black Friday weeks across the last few years, but now it’s official, for the consumer durable categories as tracked by GfK, more sales now take place online than off.
When it comes to the factors that make up ‘the good life’, the top three most popular items according to the online population in the UK are good health, financial security and leisure time. Well over half of Britons also see a home you own, a happy marriage, travel for leisure, and control over one’s life as being part of the good life.
France leaps to second place for first time, since 2009, while UK regains ground to remain third and Japan enters top five for first time since 2011. USA is only country showing overall decline in 2017. Germany shows major gains in Governance, People, and Culture.
Flexible, interesting and valued, Your career as a Face to Face Market Research Interviewer with GfK.
As we come to the end of the season, the BBQs market has settled on 11.9% value growth (Jan-Sep YoY).
The garden hand tools market has struggled in 2017*. Volume sales have fallen 11% for the year to September compared to the same period last year.