GfK is delighted that Jackie Megahey has been appointed a Fellow of our UK Industry body, the Market Research society (MRS).
Mobile World Congress 2017 highlighted a potential shift in the UK mobile market brand and model landscape.
GfK’s long-running Consumer Confidence Index remains stable at -6 in March. Three of the five measures stayed at the same level and two measures saw increases.
The newly launched GfK Customer and Audience Activation service takes GfK data such as pan-European purchasing power and combines it with Eyeota’s audiences to create aggregated segments for digital activation.
A new poll conducted by GfK shows Jeremy Corbyn is as unpopular among British adults as US President Donald Trump.
With only 8%* penetration and 1% yoy growth, telematics-based policies still make up only a small part of GB’s total car insurance market.
56 percent of the UK's online population read books either daily or at least once a week - just under the international average of 59 percent (across 17 countries). China has highest percentage of “every day” book readers. Netherlands and South Korea tie for the highest percentage who say they never read books. Women are more likely to be avid book readers than men.
See GfK's Corinne Moy speak about The future shape of market research at MRS conference Impact 2017
GfK experts Imran Choudhary and Ranj Dale summarise the key highlights from the show.
Flexible, interesting and valued, Your career as a Face to Face Market Research Interviewer with GfK.
GfK’s long-running Consumer Confidence Index has decreased one point this month to -6. Three of the five measures saw decreases in February, and two measures saw increases.
GfK’s innovative research for Janssen Pharmaceutical has been shortlisted for a BOBI (Best of Business Intelligence) award in the Best Business Impact category.