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Smart insights: Technology

In today’s connected society, technology impacts all industries - driving opportunities and accelerating the speed of innovation.

To stay competitive, technology companies need to understand consumers’ evolving experiences and choices.

Our technology market research experts deliver smart insights to create engaging and relevant concept designs, product positioning, advertising and customer experiences. Our technology industry expertise spans IT and IT B2B, consumer electronics (CE), photo, office equipment and telecommunications market performance, consumer research and trends.

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Here you can find the latest insights for technology industry. View all insights

    • 12/22/16
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • Market Opportunities and Innovation
    • Point of Sales Tracking
    • United Kingdom
    • English

    Consumer Confidence Index increases one point

    Roller-coaster year for UK consumer confidence London, December 22, 2016 – GfK’s long-running Consumer Confidence Index has increased by one point this month to -7. Two of the five measures saw increases in December with the remaining three measures decreasing.
    • 12/14/16
    • Technology
    • United Kingdom
    • English

    In a challenging economic climate, growth for B2B ITC and Telecoms vendors in 2017 will depend on understanding customer priorities

    2016 has been a tumultuous year, and it’s still unclear what the consequences of the Brexit vote, the policies of President-elect Trump, and the economic slowdown in previously high-growth regions such as China will be.
    • 12/14/16
    • Media and Entertainment
    • Technology
    • United Kingdom
    • English

    UK TV viewing trends

    OTT (over-the-top) Services: It’s an in-home – not mobile – entertainment experience
    • 12/13/16
    • Retail
    • Technology
    • FMCG
    • Shopper
    • United Kingdom
    • English

    11/15/16 - 11/17/16
    GfK at the Omnishopper Interational event

    Define the future of retail with revolutionary shopper insights and activation strategies On the 15th - 17th November,  James Llewellyn  and Peter Vankeulen spoke at the Omnishopper international event, Canary Wharf.
Solutions
  • Brand and Customer Experience (BaCE)

    Brand and Customer Experience (BaCE)

    Brands are under pressure to develop emotional connections and relationships with consumers and business decision makers.  Brands need to respond in-the-moment, to enrich the customer experience – and develop strategies that influence ”moments of truth” throughout individual brand journeys.  

  • Digital Market Intelligence (DMI)

    Digital Market Intelligence (DMI)

    When consumers shop, search, communicate, gather information and engage with companies or brands online, they behave differently depending on which device or screen they are using. They expect a consistent experience regardless of the channel or device they are using.

  • Point of Sales Tracking

    Point of Sales Tracking

    Retailers and manufacturers are under pressure to develop products and services that maximize sales and profit and to keep customers coming back.

    Success relies on having the most up-to-date sales data, combined with robust analysis to understand which products and services are performing well in the market – and which are not. With this information, clients can set clear strategies for commercial growth and increase return on investment.

  • User Experience (UX)

    User Experience (UX)

    Our user experience (UX) research and design experts help our clients create and improve customer experiences for existing or new products and services

    Today’s consumer is bombarded with promises for compelling experiences. They are sophisticated and demanding.  To be successful, a new product or service needs to be intuitive, usable, engaging and desirable. The user experience needs to be emotional in order to be memorable.

  • Market Opportunities and Innovation (MOI)

    Market Opportunities and Innovation (MOI)

    Brands are under constant pressure to maintain relevance in an increasingly crowded market. Identifying when, where and how to deliver compelling experiences that deliver new value for both consumers and brands is critical.

  • Trends & Forecasting

    Trends & Forecasting

    ​Today’s steady stream of new offerings and shortening product lifecycles place a unique pressure on businesses to stay ahead. Consumer purchasing behavior shifts more rapidly than ever.

  • Geomarketing

    Geomarketing

    Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.

  • Mystery Shopping

    Mystery Shopping

    Consumers face a complex array of brand touch points every day of their lives. To deliver a consistent brand experience, marketers need to know how consumers are actually experiencing their brand. Our mystery shoppers give you all the help you need to understand these experiences, and respond to them to maximize the return for your business.

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