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Smart insights: Retail

The pace of change in the retail industry is driven by digital advancements: more touchpoints, more product reviews and comparisons for consumers to access anytime, anywhere. And more variety in the path to purchase of shoppers.

To stay competitive and relevant, retail businesses need to understand evolving shopping behaviors and target group demands. They need to apply this knowledge to create differentiated experiences across both digital and physical environments.

Our retail industry research experts provide the insights to support you at every stage: from measuring your shoppers’ experiences and paths to purchase, to monitoring retail performance and trends.

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Latest insights

Here you can find the latest insights for retail industry. View all insights

    • 01/31/17
    • Retail
    • United Kingdom
    • English

    Health and fitness – a January fling?

    Every year in January the word “gym membership” peaks in number of searches on Google and the gyms across the UK are filled with people determined to start a new, healthier life. GfK data shows that health and fitness is not just a January fling but is instead becoming a key feature of our general lifestyles.
    • 01/31/17
    • Retail
    • United Kingdom
    • English

    A big sigh of relief as consumers spend at Christmas

    Whilst a positive result is often referred to as Christmas coming early, given the uncertainty of the past 6 months, our retailers were just grateful that Christmas came at all this year.  And come it did, with overall year on year December retail growth up 4.3%, and all the big generalist retailers making lots of positive noise around December/Xmas trading results.
    • 01/31/17
    • Fashion and Lifestyle
    • Financial Services
    • Retail
    • Technology
    • Travel and Hospitality
    • Consumer Goods
    • FMCG
    • Market Opportunities and Innovation
    • Point of Sales Tracking
    • United Kingdom
    • English

    UK Consumer Confidence creeps up two points

    But does January’s dip in Major Purchase Index predict slowing consumer spending for 2017? GfK’s long-running Consumer Confidence Index has increased two points this month to -5. Three of the five measures saw increases in January, one was unchanged, and the other decreased.
    • 01/30/17
    • Retail
    • Point of Sales Tracking
    • United Kingdom
    • English

    How the pattern of Christmas trading has changed in recent years – GfK POS Tracking

    There’s no doubt that since the introduction of Black Friday in the UK and the subsequent years that followed, the shape of Christmas trading has changed. Both retailers and manufacturers have had to embrace this, in an attempt to ensure they retain and grow their slice of the pie during the key final quarter of the calendar year.
  • Brand and Customer Experience (BaCE)

    Brand and Customer Experience (BaCE)

    Brands are under pressure to develop emotional connections and relationships with consumers and business decision makers.  Brands need to respond in-the-moment, to enrich the customer experience – and develop strategies that influence ”moments of truth” throughout individual brand journeys.  

  • Consumer Panels

    Consumer Panels

    Your business is all about your consumers. So understanding them is essential in ensuring your products and services meet their needs, and in identifying opportunities for growth.

    Our international consumer panel data and research expertise provide you with smart customer insights into who your consumers are, their attitudes and behaviors, across channels.

  • Digital Market Intelligence (DMI)

    Digital Market Intelligence (DMI)

    When consumers shop, search, communicate, gather information and engage with companies or brands online, they behave differently depending on which device or screen they are using. They expect a consistent experience regardless of the channel or device they are using.

  • Point of Sales Tracking

    Point of Sales Tracking

    Retailers and manufacturers are under pressure to develop products and services that maximize sales and profit and to keep customers coming back.

    Success relies on having the most up-to-date sales data, combined with robust analysis to understand which products and services are performing well in the market – and which are not. With this information, clients can set clear strategies for commercial growth and increase return on investment.

  • Shopper


    Digital continues to open up new paths to purchase, changing how and where people shop. More and more data becomes available every day, as shoppers embrace multi-channel brand experiences.

    To stay competitive in this big data, multi-channel environment, businesses need to identify and leverage the most relevant data along the entire path to purchase. With this, companies can optimize each step of the shopper journey. 

  • User Experience (UX)

    User Experience (UX)

    Our user experience (UX) research and design experts help our clients create and improve customer experiences for existing or new products and services

    Today’s consumer is bombarded with promises for compelling experiences. They are sophisticated and demanding.  To be successful, a new product or service needs to be intuitive, usable, engaging and desirable. The user experience needs to be emotional in order to be memorable.

  • Geomarketing


    Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.

  • Mystery Shopping

    Mystery Shopping

    Consumers face a complex array of brand touch points every day of their lives. To deliver a consistent brand experience, marketers need to know how consumers are actually experiencing their brand. Our mystery shoppers give you all the help you need to understand these experiences, and respond to them to maximize the return for your business.

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