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Smart Insights: Health

Today, healthcare innovation is judged far more by outcomes and health experiences than by the level of invention. What’s more, access to state-of-the-art healthcare is under increasing pressure.

To ensure commercial success, health companies must meet three challenges: innovate more effectively by looking beyond traditional research, maximize access to the marketplace by strengthening their brand’s value story in the eyes of regulators and understand the full customer experience to shape it to optimal advantage.

We provide insights in every market segment, from consumer health to prescription (Rx) and optics to health technology. Our health market research experts help you to develop winning strategies with our in-depth understanding of the driving factors and trends that are shaping opportunities. And our market access professionals bring pricing, reimbursement and health economic support to the pharma and medical devices & diagnostics sectors, thus delivering global payer insight to every stage of the value chain.

Animal Health

Consumer Health

Crop Health and Agriculture

Dental and Oral Health

Health Technology

Optics and Vision Care

Prescription / Rx

Kelly Warth
Kelly Warth
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Latest insights

Here you can find the latest insights for health industry. View all insights

    • 12/01/16
    • Automotive
    • Market Opportunities and Innovation
    • United Kingdom
    • English

    Motor insurance: why premium prices might remain subdued in 2017

    On the face of it, last week’s Autumn Statement was bittersweet for the motor insurance industry. The good news is that the government announced plans to push ahead with legal reforms to cut compensation for whiplash injuries which are costing insurance companies c£1bn a year. Insurers cheered this news and pledged to pass on the savings to motorists.
    • 11/22/16
    • Automotive
    • United Kingdom
    • English

    The Road Ahead for UK Automotive Innovation

    Regardless of what Brexit may bring, there are clear signals from UK consumers which features they value in a car, indicating the road ahead for automotive innovation.
    • 11/22/16
    • Automotive
    • United Kingdom
    • English

    How can the CCB Forecasting tool help my business?

    Our CCB foresting tool combines new vehicle registrations with our Consumer Confidence Barometer (CCB) data to forecast if sales will increase or decrease in the next three to four months.
    • 10/31/16
    • Automotive
    • Point of Sales Tracking
    • United Kingdom
    • English

    2016 sees the UK tyre market spring back to growth after a prolonged period of decline

    2016 has seen the UK tyre market spring back to growth after a prolonged period of decline. Innovation has been a contributory factor to growth with new ranges from key manufacturers selling well from launch.
  • Brand and Customer Experience (BaCE)

    Brand and Customer Experience (BaCE)

    Brands are under pressure to develop emotional connections and relationships with consumers and business decision makers.  Brands need to respond in-the-moment, to enrich the customer experience – and develop strategies that influence ”moments of truth” throughout individual brand journeys.  

  • Digital Market Intelligence (DMI)

    Digital Market Intelligence (DMI)

    When consumers shop, search, communicate, gather information and engage with companies or brands online, they behave differently depending on which device or screen they are using. They expect a consistent experience regardless of the channel or device they are using.

  • Market Opportunities and Innovation (MOI)

    Market Opportunities and Innovation (MOI)

    Brands are under constant pressure to maintain relevance in an increasingly crowded market. Identifying when, where and how to deliver compelling experiences that deliver new value for both consumers and brands is critical.

  • User Experience (UX)

    User Experience (UX)

    Our user experience (UX) research and design experts help our clients create and improve customer experiences for existing or new products and services

    Today’s consumer is bombarded with promises for compelling experiences. They are sophisticated and demanding.  To be successful, a new product or service needs to be intuitive, usable, engaging and desirable. The user experience needs to be emotional in order to be memorable.

  • Geomarketing


    Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.

  • Mystery Shopping

    Mystery Shopping

    Consumers face a complex array of brand touch points every day of their lives. To deliver a consistent brand experience, marketers need to know how consumers are actually experiencing their brand. Our mystery shoppers give you all the help you need to understand these experiences, and respond to them to maximize the return for your business.


„No matter how easy or complex my research needs were, I always got the same GfK enthusiastic approach to any particular study. “

David Delgado, Business Intelligence Manager, Abbott Spain
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Kelly Warth